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Neal Lemlein, a veteran entertainment marketing executive who worked for CBS, Universal Studios and Fox, has died. He was 71.
Lemlein died July 22 of kidney cancer in Aurora, Colorado, his wife, Patti Lemlein, announced.
Born on Sept. 29, 1950, Neal Charles Lemlein was raised in White Plains, New York. He graduated from Tulane University, earned a master’s degree in international relations from New York University and landed at the Madison Avenue advertising agency Young & Rubicam.
In San Francisco and then Los Angeles, Lemlein steered marketing and media campaigns for some 200 films while working for ad agencies, CBS, Universal Studios and 20th Century Fox.
At Doyle Dane Bernbach, he developed a marketing plan for Star Wars (1977), and at D’Arcy Masius Benton & Bowles, he established and grew that agency’s entertainment practice, luring clients such as Paramount and NBC.
And as an executive vp at Universal,...
Neal Lemlein, a veteran entertainment marketing executive who worked for CBS, Universal Studios and Fox, has died. He was 71.
Lemlein died July 22 of kidney cancer in Aurora, Colorado, his wife, Patti Lemlein, announced.
Born on Sept. 29, 1950, Neal Charles Lemlein was raised in White Plains, New York. He graduated from Tulane University, earned a master’s degree in international relations from New York University and landed at the Madison Avenue advertising agency Young & Rubicam.
In San Francisco and then Los Angeles, Lemlein steered marketing and media campaigns for some 200 films while working for ad agencies, CBS, Universal Studios and 20th Century Fox.
At Doyle Dane Bernbach, he developed a marketing plan for Star Wars (1977), and at D’Arcy Masius Benton & Bowles, he established and grew that agency’s entertainment practice, luring clients such as Paramount and NBC.
And as an executive vp at Universal,...
- 8/3/2022
- by Mike Barnes
- The Hollywood Reporter - Movie News
Michael A. Gray, a former Hollywood marketing executive who produced electronic press kits for such movies as Moonstruck, The Silence of the Lambs and Philadelphia, has died. He was 87.
Gray died Monday in Baltimore, his friend and former Universal Studios Hollywood marketing exec Neal Lemlein told The Hollywood Reporter.
Commissioned by Universal Pictures in 1984 to design a brochure for a new television publicity concept, Gray dubbed it "the electronic press kit," Lemlein noted, and the term would become part of the industry's lexicon.
Two years later, Gray produced his first Epk, for the Rodney Dangerfield comedy Back to School ...
Gray died Monday in Baltimore, his friend and former Universal Studios Hollywood marketing exec Neal Lemlein told The Hollywood Reporter.
Commissioned by Universal Pictures in 1984 to design a brochure for a new television publicity concept, Gray dubbed it "the electronic press kit," Lemlein noted, and the term would become part of the industry's lexicon.
Two years later, Gray produced his first Epk, for the Rodney Dangerfield comedy Back to School ...
Michael A. Gray, a former Hollywood marketing executive who produced electronic press kits for such movies as Moonstruck, The Silence of the Lambs and Philadelphia, has died. He was 87.
Gray died Monday in Baltimore, his friend and former Universal Studios Hollywood marketing exec Neal Lemlein told The Hollywood Reporter.
Commissioned by Universal Pictures in 1984 to design a brochure for a new television publicity concept, Gray dubbed it "the electronic press kit," Lemlein noted, and the term would become part of the industry's lexicon.
Two years later, Gray produced his first Epk, for the Rodney Dangerfield comedy Back to School ...
Gray died Monday in Baltimore, his friend and former Universal Studios Hollywood marketing exec Neal Lemlein told The Hollywood Reporter.
Commissioned by Universal Pictures in 1984 to design a brochure for a new television publicity concept, Gray dubbed it "the electronic press kit," Lemlein noted, and the term would become part of the industry's lexicon.
Two years later, Gray produced his first Epk, for the Rodney Dangerfield comedy Back to School ...
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