In Southeast Asia, TikTok has become big enough to influence the subscription video on demand (SVOD) industry, even though it doesn’t offer a true SVOD service of its own. According to a report from Media Partners Asia (MPA), TikTok’s viewership share in Southeast Asia has jumped by 20% over the past two years. As the ByteDance-owned app soars, SVOD content providers are struggling to attract new subscribers in the heavily-populated region.
Between January and June of 2023, 42% of all streaming video watch time in Southeast Asia came on TikTok, per the MPA report. That’s good for a 20% increase over the past two years and a 7% year-over-year bump. That growth comes on top of numbers that were already massive. At VidCon Anaheim in 2022, TikTok Head of Creator Marketing Solutions Claire Sun announced that the video app had surpassed one trillion total views in Southeast Asia.
TikTok is “increasingly a...
Between January and June of 2023, 42% of all streaming video watch time in Southeast Asia came on TikTok, per the MPA report. That’s good for a 20% increase over the past two years and a 7% year-over-year bump. That growth comes on top of numbers that were already massive. At VidCon Anaheim in 2022, TikTok Head of Creator Marketing Solutions Claire Sun announced that the video app had surpassed one trillion total views in Southeast Asia.
TikTok is “increasingly a...
- 8/2/2023
- by Sam Gutelle
- Tubefilter.com
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.