From “Glee” to “The Golden Bachelor,” “Empire” to “The Dropout,” “Arrested Development” to “Abbott Elementary” and “24” to “9-1-1,” Shannon Ryan has played a critical role in the launch of countless TV
series over the past three decades.
Now president of marketing for Disney Entertainment Television, Ryan oversees marketing, publicity and communications for an unprecedented portfolio of more than 200 active series at any given time across Hulu, ABC, National Geographic, Disney Channel, Onyx Collective, Freeform and other platforms. In recognition of Ryan’s track record at Fox and Mouse House, as well as her commitment to mentorship programs for girls and young women, the executive received Variety’s inaugural Entertainment Marketing Icon Award, which was presented April 24 as part of Variety’s annual Entertainment Marketing Summit presented by Deloitte at the Beverly Hilton.
Ryan credited the strength of Disney’s team and the creative ethos that drives the company’s...
series over the past three decades.
Now president of marketing for Disney Entertainment Television, Ryan oversees marketing, publicity and communications for an unprecedented portfolio of more than 200 active series at any given time across Hulu, ABC, National Geographic, Disney Channel, Onyx Collective, Freeform and other platforms. In recognition of Ryan’s track record at Fox and Mouse House, as well as her commitment to mentorship programs for girls and young women, the executive received Variety’s inaugural Entertainment Marketing Icon Award, which was presented April 24 as part of Variety’s annual Entertainment Marketing Summit presented by Deloitte at the Beverly Hilton.
Ryan credited the strength of Disney’s team and the creative ethos that drives the company’s...
- 4/25/2024
- by Cynthia Littleton
- Variety Film + TV
Hulu is launching a new sub-brand focused on adult animation and anime called Animayhem, Variety has learned exclusively.
The new hub is meant to capitalize on Hulu’s already popular lineup of adult animation and anime shows. Series like “American Dad,” “Bob’s Burgers,” “Family Guy,” “Futurama” and “King of the Hill” consistently rank among the service’s top 10 shows based on hours streamed, per Hulu. So far this year, over one billion hours of adult animation content has been streamed on Hulu, along with over 288 million hours of anime content, the streamer claims.
“When you have the number one offering in adult animation and anime of any major streaming service, creating this destination is obvious. We know exactly where we can meet these fans, because they’re already here,” said Barrie Gruner, Hulu’s executive vice president of marketing and publicity, in an interview with Variety.
“Creating this brand was...
The new hub is meant to capitalize on Hulu’s already popular lineup of adult animation and anime shows. Series like “American Dad,” “Bob’s Burgers,” “Family Guy,” “Futurama” and “King of the Hill” consistently rank among the service’s top 10 shows based on hours streamed, per Hulu. So far this year, over one billion hours of adult animation content has been streamed on Hulu, along with over 288 million hours of anime content, the streamer claims.
“When you have the number one offering in adult animation and anime of any major streaming service, creating this destination is obvious. We know exactly where we can meet these fans, because they’re already here,” said Barrie Gruner, Hulu’s executive vice president of marketing and publicity, in an interview with Variety.
“Creating this brand was...
- 7/10/2023
- by Joe Otterson
- Variety Film + TV
With the kids back in school and Labor Day fast approaching, this is traditionally the time of year when the networks kick their fall-season campaigns into high gear. Promos begin airing, billboards pop up all over the country and executives start examining awareness and intent-to-view data on their new shows.
But this is fall 2020. And it’s hard to track awareness or intent to view when most of the networks aren’t even sure when — or if — their lineups will make it to air. The last time real life encroached on fall in this way was in 2001, when the Sept. 11 terrorist attacks pushed the official season to November. But production wasn’t impacted then the way it is now; that’s why 2020 may be more like 1981, when a Writers Guild strike kept sets dark and shows off the air until late fall.
Of course, television was a very different business back then,...
But this is fall 2020. And it’s hard to track awareness or intent to view when most of the networks aren’t even sure when — or if — their lineups will make it to air. The last time real life encroached on fall in this way was in 2001, when the Sept. 11 terrorist attacks pushed the official season to November. But production wasn’t impacted then the way it is now; that’s why 2020 may be more like 1981, when a Writers Guild strike kept sets dark and shows off the air until late fall.
Of course, television was a very different business back then,...
- 8/25/2020
- by Michael Schneider
- Variety Film + TV
New Fox has its new network leader, and it’s a bit of a surprise: Charlie Collier, who most recently served as president and general manager of AMC, SundanceTV and AMC Studios, is switching gears to take over the Fox Broadcasting network.
The appointment of Collier as Fox’s entertainment chief executive officer surprised the industry — even some internal Fox staffers, who had expected to see Gary Newman oversee the network’s transition into a standalone entity once 21st Century Fox’s merger with The Walt Disney Company was complete. Newman has been atop the Fox network as Fox TV Group chairman with Dana Walden since 2014, and has run 20th Century Fox TV with Walden since 1999. The exec had been a part of 21st Century Fox and its predecessor News Corp. for more than two decades, but he’ll now depart by the end of the year when the merger is completed.
The appointment of Collier as Fox’s entertainment chief executive officer surprised the industry — even some internal Fox staffers, who had expected to see Gary Newman oversee the network’s transition into a standalone entity once 21st Century Fox’s merger with The Walt Disney Company was complete. Newman has been atop the Fox network as Fox TV Group chairman with Dana Walden since 2014, and has run 20th Century Fox TV with Walden since 1999. The exec had been a part of 21st Century Fox and its predecessor News Corp. for more than two decades, but he’ll now depart by the end of the year when the merger is completed.
- 10/20/2018
- by Michael Schneider
- Indiewire
Ever since 20th Century Fox TV heads Dana Walden and Gary Newman took over Fox Broadcasting Co. in summer 2014 to become chairmen and CEOs of Fox Television Group, Fbc and 20th TV had been deepening their integration with a number of executives promoted to Ftg posts to oversee areas for both corporate siblings. That worked fine until Disney recently made a $71.3 million deal to acquire key Fox assets, leaving the two parts of Ftg on different sides of the new Disney-Fox divide — 20th TV will be moving to Disney while Fbc will remain part of the new “Fox”.
The move leaves top Ftg executives in no man’s land. The list includes Ftg Chief Marketing officer Shannon Ryan, Evp Casting Sharon Klein, CFO Robert Barron and Svp Brand Management & New Media Strategy Michael Gooch.
Like the Ftg leaders — Walden is heading to Disney for a high-level job while Newman is...
The move leaves top Ftg executives in no man’s land. The list includes Ftg Chief Marketing officer Shannon Ryan, Evp Casting Sharon Klein, CFO Robert Barron and Svp Brand Management & New Media Strategy Michael Gooch.
Like the Ftg leaders — Walden is heading to Disney for a high-level job while Newman is...
- 10/9/2018
- by Nellie Andreeva
- Deadline Film + TV
Fox is really shaking things up to get people to tune in to the second season of first-responders drama “9-1-1.”
The 21st Century Fox-owned broadcast network several weeks ago unveiled the fact that the series will kick off this fall with a massive earthquake set in Los Angeles, a storyline that will extend over two different hour-long episodes on Sunday, September 23, and Monday, September 24. To drive the point home, Fox has created a range of unique promotions that play off the disaster at the center of the series’ debut.
At the Century City Mall on Friday and Saturday, visitors can check in to a facsimile of a 9-1-1 dispatch center and experience what it might be like to be an emergency operator as the room begins to vibrate and shake. They will also be able to take a photo showing the famous “Hollywood” sign crumbling behind them...
The 21st Century Fox-owned broadcast network several weeks ago unveiled the fact that the series will kick off this fall with a massive earthquake set in Los Angeles, a storyline that will extend over two different hour-long episodes on Sunday, September 23, and Monday, September 24. To drive the point home, Fox has created a range of unique promotions that play off the disaster at the center of the series’ debut.
At the Century City Mall on Friday and Saturday, visitors can check in to a facsimile of a 9-1-1 dispatch center and experience what it might be like to be an emergency operator as the room begins to vibrate and shake. They will also be able to take a photo showing the famous “Hollywood” sign crumbling behind them...
- 9/21/2018
- by Brian Steinberg
- Variety Film + TV
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