Agbo, the Russo Brothers’ media company, has launched an innovation department, expanding its physical and virtual production capabilities under the guidance of a seasoned executive team.
Under the new setup, Agbo’s technology experts will build proprietary creative tools, with the aim of fostering production innovation and cost efficiencies. The idea is for Agbo and its creative partners to be able to access the company’s emerging set of tools at every stage of development, production, and post-production.
Innovation will have three verticals: production technology, immersive technology and creative. It will be led by Jake Aust, who was recently promoted to Agbo’s Chief Innovation Officer. Over a 20-year career, Aust has been a producer on The Office and Russo-affiliated titles like TV’s Community and feature film Cherry. He was also an executive producer on The Gray Man and most recently served as Agbo’s President of Physical Production.
Under the new setup, Agbo’s technology experts will build proprietary creative tools, with the aim of fostering production innovation and cost efficiencies. The idea is for Agbo and its creative partners to be able to access the company’s emerging set of tools at every stage of development, production, and post-production.
Innovation will have three verticals: production technology, immersive technology and creative. It will be led by Jake Aust, who was recently promoted to Agbo’s Chief Innovation Officer. Over a 20-year career, Aust has been a producer on The Office and Russo-affiliated titles like TV’s Community and feature film Cherry. He was also an executive producer on The Gray Man and most recently served as Agbo’s President of Physical Production.
- 5/8/2024
- by Dade Hayes
- Deadline Film + TV
Agbo is going AI — at least it sounds like it is, at least in part.
The Russo Brothers’ independent studio announced on Wednesday the formation of a new Innovation department, which will blend Agbo’s “physical and virtual production capabilities.” The studio’s technologists will “build proprietary creative tools for storytellers, fostering production innovation and cost efficiency for content across diverse platforms,” the press release reads. The tools will be used in development, production, and post-production.
When reached by IndieWire, a spokesperson for Agbo declined to clarify how much of these tools will be AI or generative-ai. The use of AI in Hollywood is considered sacrilegious by some and an efficient use of technology by others. The truth is it can be both. AI has been the primary — or at least the most public-facing — issue in contract negotiations between the guilds and the studios.
Agbo’s Chief Innovation Officer Jake Aust...
The Russo Brothers’ independent studio announced on Wednesday the formation of a new Innovation department, which will blend Agbo’s “physical and virtual production capabilities.” The studio’s technologists will “build proprietary creative tools for storytellers, fostering production innovation and cost efficiency for content across diverse platforms,” the press release reads. The tools will be used in development, production, and post-production.
When reached by IndieWire, a spokesperson for Agbo declined to clarify how much of these tools will be AI or generative-ai. The use of AI in Hollywood is considered sacrilegious by some and an efficient use of technology by others. The truth is it can be both. AI has been the primary — or at least the most public-facing — issue in contract negotiations between the guilds and the studios.
Agbo’s Chief Innovation Officer Jake Aust...
- 5/8/2024
- by Tony Maglio
- Indiewire
Exclusive: The Russo Brothers’ Agbo has named Ian Unterreiner president and partner of virtual production studio VisualCreatures, which the company recently acquired.
A specialist in real-time applications in visual effects and animation, the outfit has opened a studio equipped with a motion-capture-enabled sound stage at Agbo’s downtown LA campus.
The appointment of Unterreiner, who spent 13 years at Zoic Studios, will advance the virtual production efforts at Agbo, whose recent projects include 2022 Netflix feature The Gray Man. Unterreiner will report to Agbo and team with VisualCreatures co-founders Ryan McNeely and John Cranston on a range of initiatives.
“Ian joins our team with an abundance of thoughtful leadership and vision. His passion for forward thinking perfectly aligns with Vc & Agbo’s common goal of making the very best work with the very best people. He will be an incredible partner on our continued path towards creating innovating workflows and game changing content,...
A specialist in real-time applications in visual effects and animation, the outfit has opened a studio equipped with a motion-capture-enabled sound stage at Agbo’s downtown LA campus.
The appointment of Unterreiner, who spent 13 years at Zoic Studios, will advance the virtual production efforts at Agbo, whose recent projects include 2022 Netflix feature The Gray Man. Unterreiner will report to Agbo and team with VisualCreatures co-founders Ryan McNeely and John Cranston on a range of initiatives.
“Ian joins our team with an abundance of thoughtful leadership and vision. His passion for forward thinking perfectly aligns with Vc & Agbo’s common goal of making the very best work with the very best people. He will be an incredible partner on our continued path towards creating innovating workflows and game changing content,...
- 1/31/2023
- by Dade Hayes
- Deadline Film + TV
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