Exclusive: Former Change.org executive Brianna Cayo Cotter has been named Svp of Social Impact for MTV and its suite of brands. Reporting to Chris McCarthy, President of MTV, VH1, Cmt & Logo Media, she will lead the network’s Social Impact team that includes VP Noopur Agarwal and Director Rachael Wall.
Cayo Cotter was the driving force behind high-profile campaigns that expanded paid family leave for millions of workers, overturned the ban on gay boy scouts, and mobilized hundreds of thousands of young voters to elevate climate change issues.
“Our audience has always been at the forefront of driving change,” said McCarthy. “Generation Z has made it clear that they’re ready to transform our world for the better and Brianna is a leader ready to support them in unleashing that power.”
MTV’s track record of social impact initiatives includes multiple Peabody and Emmy award-winning campaigns such as “Choose...
Cayo Cotter was the driving force behind high-profile campaigns that expanded paid family leave for millions of workers, overturned the ban on gay boy scouts, and mobilized hundreds of thousands of young voters to elevate climate change issues.
“Our audience has always been at the forefront of driving change,” said McCarthy. “Generation Z has made it clear that they’re ready to transform our world for the better and Brianna is a leader ready to support them in unleashing that power.”
MTV’s track record of social impact initiatives includes multiple Peabody and Emmy award-winning campaigns such as “Choose...
- 6/25/2019
- by Nellie Andreeva and Denise Petski
- Deadline Film + TV
Veteran media and brand strategist Ramon Jimenez has been named Senior Vice President of Insights and Strategy for MTV, Logo and VH1 Networks. In the newly created role, Jimenez will oversee the consumer and cultural insights, strategy and social impact efforts across the networks. He’ll be based at Viacom’s New York City headquarters and report to Chris McCarthy, President, MTV, VH1 and Logo Networks and Colleen Fahey Rush, Chief Research Officer for Viacom Media Networks.
Jimenez’s hire is part of a reorganization at MTV, VH1 and Logo Networks, with Insights, Creative Strategy and Social Impact combined under him. Noopur Agarwal, who will continue to lead the Social Impact team, and Alison Hillhouse and Rachel Cooper, who will continue to lead their Insights Team, will now be reporting to Ramon.
Jimenez joins Viacom from Droga5 where he served as Group Strategy Director. He has spent the last ten...
Jimenez’s hire is part of a reorganization at MTV, VH1 and Logo Networks, with Insights, Creative Strategy and Social Impact combined under him. Noopur Agarwal, who will continue to lead the Social Impact team, and Alison Hillhouse and Rachel Cooper, who will continue to lead their Insights Team, will now be reporting to Ramon.
Jimenez joins Viacom from Droga5 where he served as Group Strategy Director. He has spent the last ten...
- 5/7/2018
- by Nellie Andreeva and Denise Petski
- Deadline Film + TV
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