Theatergoers who attended “Taylor Swift: The Eras Tour,” the concert film that has already amassed $231 million worldwide, were treated to a special trailer for “The Marvels,” the upcoming Marvel Studios superhero extravaganza — cut specifically for the “Eras Tour” audience.
They also probably walked by a poster for “The Marvels” — with stars Brie Larson, Teyonah Parris and Iman Vellani proudly beaming — since theaters were encouraged to place marketing materials for the movie in front of auditoriums playing “The Eras Tour.”
It was all part of a coordinated effort by Disney to further fuel the female-led moviegoing momentum that started with the summer blockbuster “Barbie” and continued with “Eras” last month. But leaping onto that same speeding train may be an insurmountable goal, even for Captain Marvel.
Disney’s hope is that “The Marvels,” with its combination of an established hero and new characters introduced through streaming series, will keep the momentum...
They also probably walked by a poster for “The Marvels” — with stars Brie Larson, Teyonah Parris and Iman Vellani proudly beaming — since theaters were encouraged to place marketing materials for the movie in front of auditoriums playing “The Eras Tour.”
It was all part of a coordinated effort by Disney to further fuel the female-led moviegoing momentum that started with the summer blockbuster “Barbie” and continued with “Eras” last month. But leaping onto that same speeding train may be an insurmountable goal, even for Captain Marvel.
Disney’s hope is that “The Marvels,” with its combination of an established hero and new characters introduced through streaming series, will keep the momentum...
- 11/6/2023
- by Drew Taylor
- The Wrap
In today’s film news roundup, Disney announces key promotions in film marketing, Film Independent announces more than two dozen grants and Alamo Drafthouse will celebrate the VHS format.
Marketing Promotions
Walt Disney Studios has promoted Ryan Stankevich and Martha Morrison to the posts of senior vice president of marketing.
Studio marketing president Asad Ayaz made the announcement Tuesday. Stankevich will focus on titles from Marvel Studios and Lucasfilm, while Morrison will oversee titles from Walt Disney Animation Studios and Pixar Animation Studios.
They will also handle Disney’s other live action film projects and lead global campaigns and strategy for Disney’s entire theatrical slate.
“This is a truly amazing team and I’m so proud of the work we’ve done together over the past several years,” said Ayaz in a statement. “Martha and Ryan are talented and fearless leaders who will set a bold course for our film campaigns,...
Marketing Promotions
Walt Disney Studios has promoted Ryan Stankevich and Martha Morrison to the posts of senior vice president of marketing.
Studio marketing president Asad Ayaz made the announcement Tuesday. Stankevich will focus on titles from Marvel Studios and Lucasfilm, while Morrison will oversee titles from Walt Disney Animation Studios and Pixar Animation Studios.
They will also handle Disney’s other live action film projects and lead global campaigns and strategy for Disney’s entire theatrical slate.
“This is a truly amazing team and I’m so proud of the work we’ve done together over the past several years,” said Ayaz in a statement. “Martha and Ryan are talented and fearless leaders who will set a bold course for our film campaigns,...
- 9/19/2018
- by Dave McNary
- Variety Film + TV
Walt Disney Studios’ Ryan Stankevich and Martha Morrison have each been promoted to Senior Vice President, Marketing, it was announced Tuesday by Studio Marketing President Asad Ayaz.
Stankevich will focus on titles from Marvel Studios and Lucasfilm, while Morrison will oversee titles from Walt Disney Animation Studios and Pixar Animation Studios. They will each handle Disney’s other live action film projects.
In their new and expanded roles, Stankevich and Morrison will lead global campaigns and strategy for Disney’s entire theatrical slate, collaborating closely with all areas of the marketing organization.
Also Read: Disney Appoints Former Us Trade Rep Michael Froman to Board of Directors
“This is a truly amazing team and I’m so proud of the work we’ve done together over the past several years,” said Ayaz in a statement. “Martha and Ryan are talented and fearless leaders who will set a bold course for our film campaigns,...
Stankevich will focus on titles from Marvel Studios and Lucasfilm, while Morrison will oversee titles from Walt Disney Animation Studios and Pixar Animation Studios. They will each handle Disney’s other live action film projects.
In their new and expanded roles, Stankevich and Morrison will lead global campaigns and strategy for Disney’s entire theatrical slate, collaborating closely with all areas of the marketing organization.
Also Read: Disney Appoints Former Us Trade Rep Michael Froman to Board of Directors
“This is a truly amazing team and I’m so proud of the work we’ve done together over the past several years,” said Ayaz in a statement. “Martha and Ryan are talented and fearless leaders who will set a bold course for our film campaigns,...
- 9/18/2018
- by Umberto Gonzalez
- The Wrap
Ryan Stankevich and Martha Morrison have been promoted to Svp Marketing at Walt Disney Studios, president of marketing Asad Ayaz said today. In their new and expanded roles, the pair will lead global campaigns and strategy for Disney’s entire theatrical slate, working with all areas of the marketing organization.
Stankevich will oversee titles from Marvel Studios and Lucasfilm, while Morrison will be in charge of titles from Walt Disney Animation Studios and Pixar Animation Studios. Both will each lead various films from Disney Live Action.
“This is a truly amazing team and I’m so proud of the work we’ve done together over the past several years,” said Ayaz. “Martha and Ryan are talented and fearless leaders who will set a bold course for our film campaigns, and with several team members taking on new and expanded roles, this marks an exciting evolution of our group as we look to the future.
Stankevich will oversee titles from Marvel Studios and Lucasfilm, while Morrison will be in charge of titles from Walt Disney Animation Studios and Pixar Animation Studios. Both will each lead various films from Disney Live Action.
“This is a truly amazing team and I’m so proud of the work we’ve done together over the past several years,” said Ayaz. “Martha and Ryan are talented and fearless leaders who will set a bold course for our film campaigns, and with several team members taking on new and expanded roles, this marks an exciting evolution of our group as we look to the future.
- 9/18/2018
- by Anthony D'Alessandro
- Deadline Film + TV
Several months after taking the top post, Walt Disney Studios president of marketing Asad Ayaz is firming up his team.
Ayaz on Tuesday announced Ryan Stankevich and Martha Morrison have been promoted to senior vps of marketing, responsible for leading the global campaigns for Disney's entire theatrical slate. They will report to Ayaz, who succeeded Ricky Strauss in June after Strauss was name president of content and marketing for Disney's upcoming streaming service.
Stankevich will focus on titles from Marvel Studios and Lucasfilm, while Morrison will oversee titles from Walt Disney Animation Studios and Pixar Animation Studios. They will ...
Ayaz on Tuesday announced Ryan Stankevich and Martha Morrison have been promoted to senior vps of marketing, responsible for leading the global campaigns for Disney's entire theatrical slate. They will report to Ayaz, who succeeded Ricky Strauss in June after Strauss was name president of content and marketing for Disney's upcoming streaming service.
Stankevich will focus on titles from Marvel Studios and Lucasfilm, while Morrison will oversee titles from Walt Disney Animation Studios and Pixar Animation Studios. They will ...
- 9/18/2018
- The Hollywood Reporter - Film + TV
Several months after taking the top post, Walt Disney Studios president of marketing Asad Ayaz is firming up his team.
Ayaz on Tuesday announced Ryan Stankevich and Martha Morrison have been promoted to senior vps of marketing, responsible for leading the global campaigns for Disney's entire theatrical slate. They will report to Ayaz, who succeeded Ricky Strauss in June after Strauss was name president of content and marketing for Disney's upcoming streaming service.
Stankevich will focus on titles from Marvel Studios and Lucasfilm, while Morrison will oversee titles from Walt Disney Animation Studios and Pixar Animation Studios. They will ...
Ayaz on Tuesday announced Ryan Stankevich and Martha Morrison have been promoted to senior vps of marketing, responsible for leading the global campaigns for Disney's entire theatrical slate. They will report to Ayaz, who succeeded Ricky Strauss in June after Strauss was name president of content and marketing for Disney's upcoming streaming service.
Stankevich will focus on titles from Marvel Studios and Lucasfilm, while Morrison will oversee titles from Walt Disney Animation Studios and Pixar Animation Studios. They will ...
- 9/18/2018
- The Hollywood Reporter - Movie News
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