The song “My Bathroom” from 1969 never made it onto the Billboard charts. But that doesn’t mean this ode to the commode—with lyrics like “My bathroom, my bathroom, is my very special room, where I primp and fuss and groom”—isn’t worthy of deeper appreciation.
That’s the guiding spirit of Bathtubs Over Broadway, the documentary directed by Dava Whisenant that explores the “golden age” of industrial musicals when companies great and small commissioned Broadway-style shows to celebrate their products and motivate sales staff.
“That kind of heyday of corporate musicals was between the ’50s and mid-’80s. Huge companies like Ford, McDonald’s, to very small companies that made cafeteria steam tables, all these companies were doing musicals,” Whisenant tells Deadline. “These weren’t commercials, they weren’t jingles, they were a full-blown book musical…with a storyline, making that salesman and his team feel better about the work they were doing.
That’s the guiding spirit of Bathtubs Over Broadway, the documentary directed by Dava Whisenant that explores the “golden age” of industrial musicals when companies great and small commissioned Broadway-style shows to celebrate their products and motivate sales staff.
“That kind of heyday of corporate musicals was between the ’50s and mid-’80s. Huge companies like Ford, McDonald’s, to very small companies that made cafeteria steam tables, all these companies were doing musicals,” Whisenant tells Deadline. “These weren’t commercials, they weren’t jingles, they were a full-blown book musical…with a storyline, making that salesman and his team feel better about the work they were doing.
- 6/21/2019
- by Matthew Carey
- Deadline Film + TV
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