Walt Disney Co. further realigned its ad sales efforts, noting that it would work to position its sales teams to have “a deeper level of advisory relationships with marketers” as Madison Avenue increasingly puts new emphasis on all forms of video, not just TV, as a means of reaching consumers.
Disney earlier this month combined ESPN and ABC ad sales for the first time, naming Rita Ferro to oversee all outreach to marketers. She will oversee efforts to win ad support for the company’s entertainment, sports, news and kids linear and digital TV and radio businesses – giving her oversight of everything from TV ads on ABC to video and banner units on ESPN Mobile.
“Combining world class sales teams from across the company will result in a more efficient and effective way for our clients to do business with us. Further, our focus on deeper, data-driven understanding of our...
Disney earlier this month combined ESPN and ABC ad sales for the first time, naming Rita Ferro to oversee all outreach to marketers. She will oversee efforts to win ad support for the company’s entertainment, sports, news and kids linear and digital TV and radio businesses – giving her oversight of everything from TV ads on ABC to video and banner units on ESPN Mobile.
“Combining world class sales teams from across the company will result in a more efficient and effective way for our clients to do business with us. Further, our focus on deeper, data-driven understanding of our...
- 9/28/2018
- by Brian Steinberg
- Variety Film + TV
Disney’s reconstituted advertising sales unit has set details, priorities and the top executive team for its approach to capturing brand dollars in a fast-moving media environment.
Rita Ferro, who recently added ESPN to her portfolio as president of Disney Advertising Sales, said her group would be divided into three distinct divisions: Sales, Client & Brand Solutions and Revenue & Operations. The ad sales group is under Disney’s Direct-to-Consumer and International umbrella, a newly minted cornerstone of the company, which is preparing to close its $71.3 billion acquisition of most of 21st Century Fox and launch a long-awaited streaming service in 2019.
The announcement of the interconnected series of moves said they would “better serve the evolving needs of advertising clients,” as well as “providing marketers and agencies with a single, integrated organization” for all of Disney’s holdings. The new scheme, Ferro said, “will result in a more efficient and effective way...
Rita Ferro, who recently added ESPN to her portfolio as president of Disney Advertising Sales, said her group would be divided into three distinct divisions: Sales, Client & Brand Solutions and Revenue & Operations. The ad sales group is under Disney’s Direct-to-Consumer and International umbrella, a newly minted cornerstone of the company, which is preparing to close its $71.3 billion acquisition of most of 21st Century Fox and launch a long-awaited streaming service in 2019.
The announcement of the interconnected series of moves said they would “better serve the evolving needs of advertising clients,” as well as “providing marketers and agencies with a single, integrated organization” for all of Disney’s holdings. The new scheme, Ferro said, “will result in a more efficient and effective way...
- 9/28/2018
- by Dade Hayes
- Deadline Film + TV
Twitter is ready to pump even more premium video into your tweet-stream from a range of new and existing partners — with an emphasis on live-streamed content.
The company announced 30-some content deals at its 2018 Digital Content NewFronts event Monday in New York City. Those include pacts with NBCUniversal, Disney/ESPN, Viacom, Vice Media and Will Packer Media. The partnerships span entertainment, news, lifestyle, music, gaming and sports, including expansions of existing deals with Live Nation Entertainment, Major League Baseball and Major League Soccer.
Twitter’s video views have nearly doubled in the past year, according to the company, although it declined to provide specific numbers. Last week, Twitter said video now accounts for more than half of its ad revenue and was again the fastest-growing ad format in the first quarter of 2018.
Company execs played up Twitter’s focus on live, this-is-happening-now immediacy in touting the new content slate. “Twitter...
The company announced 30-some content deals at its 2018 Digital Content NewFronts event Monday in New York City. Those include pacts with NBCUniversal, Disney/ESPN, Viacom, Vice Media and Will Packer Media. The partnerships span entertainment, news, lifestyle, music, gaming and sports, including expansions of existing deals with Live Nation Entertainment, Major League Baseball and Major League Soccer.
Twitter’s video views have nearly doubled in the past year, according to the company, although it declined to provide specific numbers. Last week, Twitter said video now accounts for more than half of its ad revenue and was again the fastest-growing ad format in the first quarter of 2018.
Company execs played up Twitter’s focus on live, this-is-happening-now immediacy in touting the new content slate. “Twitter...
- 4/30/2018
- by Todd Spangler
- Variety Film + TV
Disney and Twitter announced a new advertising and content deal ahead of its NewFront presentations later today and on Wednesday in New York City.
As part of the deal, Disney said it will create live content from across its entertainment portfolio that’s designed to reach all types of audiences. That includes Twitter content from ABC, Disney Channel, Walt Disney Studios and Marvel.
ESPN also will announce live shows on Twitter (stay tuned).
“Now more than ever, social platforms are putting a major focus on and investment in sports-related content,” said Travis Howe, ESPN’s Svp Platform Ad Sales Strategy. “It is the new primary vehicle driving digital experiences to grow and engage audiences.”
Twitter said the Disney deal expands the depth and breadth of video content on its platform.
“The Twitter sports community is the digital roar of the crowd, so there is no better place to start than with ESPN to deliver credible,...
As part of the deal, Disney said it will create live content from across its entertainment portfolio that’s designed to reach all types of audiences. That includes Twitter content from ABC, Disney Channel, Walt Disney Studios and Marvel.
ESPN also will announce live shows on Twitter (stay tuned).
“Now more than ever, social platforms are putting a major focus on and investment in sports-related content,” said Travis Howe, ESPN’s Svp Platform Ad Sales Strategy. “It is the new primary vehicle driving digital experiences to grow and engage audiences.”
Twitter said the Disney deal expands the depth and breadth of video content on its platform.
“The Twitter sports community is the digital roar of the crowd, so there is no better place to start than with ESPN to deliver credible,...
- 4/30/2018
- by Dawn C. Chmielewski
- Deadline Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.