Rosenthal has written 28 spirited children's picture books, two quirky, poignant memoirs ("Textbook Amy Krouse Rosenthal," in 2016, and an alphabetized "Encyclopedia of an Ordinary Life," in 2005); delivered TED (Technology, Entertainment and Design) Talks and NPR commentaries; and produced short films and YouTube videos of what she called social experiments, with titles like "ATM: Always Trust Magic," "The Money Tree" and "The Beckoning of Lovely.".