Adidas has ended its partnership with Kanye West over his offensive and antisemitic remarks, the latest company to cut ties with the rapper and a decision that the German sportswear company said would hit its bottom line.
“Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said in a statement Tuesday. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
The company faced pressure to cut ties with West, with celebrities and others on social media urging Adidas to act. It said at the beginning of the month that it was placing its lucrative sneaker deal with the rapper under review.
Read More: Kanye West Dropped As A Client By Johnny Depp’s Lawyer Camille Vasquez
Adidas said Tuesday that it conducted a “thorough review” and would...
“Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said in a statement Tuesday. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
The company faced pressure to cut ties with West, with celebrities and others on social media urging Adidas to act. It said at the beginning of the month that it was placing its lucrative sneaker deal with the rapper under review.
Read More: Kanye West Dropped As A Client By Johnny Depp’s Lawyer Camille Vasquez
Adidas said Tuesday that it conducted a “thorough review” and would...
- 10/25/2022
- by Melissa Romualdi
- ET Canada
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