Mashable is making its TV debut on Telemundo’s “Un Nuevo Dia” morning show, as the NBCUniversal network looks to boost its reach among younger Hispanic viewers.
NBUniversal’s Telemundo and Mashable have worked together since 2014, co-producing the “el Pulso” tech-news section of Telemundo’s website. Now Mashable is making the leap to linear TV with a weekly consumer-technology segment that will air during the 7-8 a.m. hour on “Un Nuevo Dia.”
The “El Pulso via Mashable” segments are being hosted by Alix Aspe, a regular contributor to “Un Nuevo Dia.” The first feature is set to air Tuesday (Aug. 21), in which Aspe weighs in on the Fitbit Versa smartwatch. Each segment, running 3-5 minutes, is being produced at the new Telemundo Center facility in Miami in collaboration with Mashable editors.
In a unique twist, when the Mashable-branded segment airs live, extended digital versions with Aspe called “Power Up...
NBUniversal’s Telemundo and Mashable have worked together since 2014, co-producing the “el Pulso” tech-news section of Telemundo’s website. Now Mashable is making the leap to linear TV with a weekly consumer-technology segment that will air during the 7-8 a.m. hour on “Un Nuevo Dia.”
The “El Pulso via Mashable” segments are being hosted by Alix Aspe, a regular contributor to “Un Nuevo Dia.” The first feature is set to air Tuesday (Aug. 21), in which Aspe weighs in on the Fitbit Versa smartwatch. Each segment, running 3-5 minutes, is being produced at the new Telemundo Center facility in Miami in collaboration with Mashable editors.
In a unique twist, when the Mashable-branded segment airs live, extended digital versions with Aspe called “Power Up...
- 8/21/2018
- by Todd Spangler
- Variety Film + TV
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