Short-format Drama
Ghy Culture & Media, a mainland China-focused entertainment company from Singapore, has launched a slate of short drama series that it says mirror the professionally-generated short format developed by Chinese platforms Douyin and Bilibili. Its first three are fantasy “Goddess Hotel,” urban fantasy-light comedy “Miss Tanya” and sci-fi comedy “Ability Bureau.” Each short drama series is slated to run for 2 or 3 seasons, with 12 to 16 episodes per season, and each episode delivered at approximately 3 minutes. Involving Singapore production teams and actors, each project is estimated to cost between S350,000 to S1.6 million to produce. Ghy describes the slate as Singapore-China collaborations, but it does not disclose if there is a Chinese co-producer. Instead, it reveals that they will be simultaneously released on Douyin and TikTok, Douyin’s global English counterpart, with versions in English, Bahasa Indonesian and Thai. Ghy says that it aims to establish a cultural bridge between Singapore,...
Ghy Culture & Media, a mainland China-focused entertainment company from Singapore, has launched a slate of short drama series that it says mirror the professionally-generated short format developed by Chinese platforms Douyin and Bilibili. Its first three are fantasy “Goddess Hotel,” urban fantasy-light comedy “Miss Tanya” and sci-fi comedy “Ability Bureau.” Each short drama series is slated to run for 2 or 3 seasons, with 12 to 16 episodes per season, and each episode delivered at approximately 3 minutes. Involving Singapore production teams and actors, each project is estimated to cost between S350,000 to S1.6 million to produce. Ghy describes the slate as Singapore-China collaborations, but it does not disclose if there is a Chinese co-producer. Instead, it reveals that they will be simultaneously released on Douyin and TikTok, Douyin’s global English counterpart, with versions in English, Bahasa Indonesian and Thai. Ghy says that it aims to establish a cultural bridge between Singapore,...
- 7/28/2022
- by Patrick Frater
- Variety Film + TV
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