Want to learn the ins and outs of influencer marketing? Just ask the guy who gave MrBeast his first brand deal.
Adam Hadi was working for digital marketplace Quidd when he arranged a 10,000 agreement with an up-and-coming creator from North Carolina. Now, he's the VP of Marketing at banking company Current, but he's still utilizing his innovative approach to influencer relations. As MrBeast (real name Jimmy Donaldson) puts it, Hadi is a "cheat code" for any brand that hires him. He is a friend to many creators and has a deep understanding of their ever-expanding "economy."
Current, which appeals to Millennial and Gen Z moneymakers, recruited Hadi in 2019 as it advanced into the world of influencer marketing. It didn't take long before the exec turned to his Beastly buddy in hopes of setting up another brand deal. Donaldson became an investor in Current last year and has worked closely with the company since then.
Adam Hadi was working for digital marketplace Quidd when he arranged a 10,000 agreement with an up-and-coming creator from North Carolina. Now, he's the VP of Marketing at banking company Current, but he's still utilizing his innovative approach to influencer relations. As MrBeast (real name Jimmy Donaldson) puts it, Hadi is a "cheat code" for any brand that hires him. He is a friend to many creators and has a deep understanding of their ever-expanding "economy."
Current, which appeals to Millennial and Gen Z moneymakers, recruited Hadi in 2019 as it advanced into the world of influencer marketing. It didn't take long before the exec turned to his Beastly buddy in hopes of setting up another brand deal. Donaldson became an investor in Current last year and has worked closely with the company since then.
- 4/29/2022
- by Sam Gutelle
- Tubefilter.com
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