The literal translation of the title of this movie is: Sesame Street.
This television series is the American television series Sesame Street first aired in 1969. It is a direct translation of the original aired in China.
This television series is a masterpiece of introducing American culture to China, and namely, to Chinese kids who mostly get their idea about American culture only from the things such as McDonald's and Coca-Cola.
Great masterpiece like this should be created and introduced to other countries much more frequently.