The literal translation of the title of this movie is: the master of love.
This silent flick is among the earliest films in China, and it is obvious from its name, it belongs to the category of love and romance, one of the two main categories of movies available in China of that time.
Like all other films in this love and romance category, this movie did not perform as well as other movies of the other category back then, because China in the 1920's were still very conservative and traditional, and open depiction of love was not widely accepted.