I wasn't so sure about it...went to the screening in san diego and the theatre was packed (with a lot of skeptics like me, i'm sure)...but that said this movie went way above my expectations...the music rocks (literally) and the mood of burning man came across in a big way...my girlfriend even cried. it was so great to see a good movie about an event that means so much to so many people. the filmmakers were sensitive about saying this is "their journey" so it's not like this is the definitive zillion hour doc that's trying to say what burning man is...it's an excellent take on the event that reached out to everyone around me...we went out afterwards and regaled eachother of our own burning man stories. thumbs up.