- An executive from a pharmaceuticals company hires the Goodies to promote an over-the-counter sedative called "Venom". The Goodies quickly succeed in their task by changing the name to "Snooze", but Graeme, thorough as ever, decides that the product can be improved by making it far more potent. Chaos ensues when Bill, a chronic sleepwalker, is chosen to be the Guinea pig for Graeme's new "Snooze" formula.—Camel13
- The boys are all in bed when the alarm clock goes off. Bill does not react, but Tim gradually starts to wake. However, Graeme has hooked the alarm clock to a Rube-Goldberg-type set of devices that wake him, fix his breakfast, bring him the paper, start and stop the radio, and turn the lights on, all without him having to leave the bed.
Tim, who fell out of bed trying to intercept the paper for himself as it was pulled from the door to Graeme's bed, demands to know why Graeme goes through the complicated routine every morning and Graeme claims it saves him unnecessary stress and helps him get a few minutes more of rest which better prepares him to face the day. As they both get up and dress - he in a one-piece suit and Tim the normal way - he then chides Tim for his inefficiency and lack of full rest, and says it is the cause of his weak physique. Tim points at Bill, who hasn't gotten up, and demands to know if that's true how come Bill is smaller than both of them when he sleeps in for a long time every morning.
Bill then sits up and reveals he was not asleep and that he rarely if ever gets a full sleep. This is due to a fear of sleepwalking which is far from unfounded - as a child he sleepwalked to, and nearly through, an open window and his parents made him sleep in the basement afterwards to prevent it happening again. This is the cause of both his short height and his lack of proper sleep.
Graeme, smug his point was proved, goes on to tell Tim his nervousness and tendency to panic is also rooted in his lack of full rest. Tim denies this but when someone knocks on the door Graeme is proved right again as Tim starts to rush about in a panic to make the room presentable.
Rupert Windcheater, the highly excitable and scatterbrained marketing executive of Beech Row Products, comes bursting in and asks the Goodies for help marketing a bedtime drink called "Venom" that they sell. While Graeme has used the product before and can attest to it's being a good product, it just isn't selling and very few other people buy it. The boys agree to take on the commission and Rupert departs, leaving the whole thing in their hands. The first thing they decide to do is change the name to something more appealing - after toying with such suggestions as "Epilogue", "Snuggles", "Sleepy-Bobos" and "Cozy Kip", they finally light on "Snooze".
Armed with the new name, the boys start their advertising campaign and meet with huge success. Rupert calls them to let them know that the sales have trebled in record time, and they start trying to think of ways to sustain the sales. Graeme comes up with some new posters but Tim isn't a fan of them. Bill writes a jingle but while Tim and he both agree it's great, Graeme is less than enthusiastic. Finally, Graeme tries to improve the formula and make it stronger. He lacks a guinea pig to test it on, though, so he and Tim press Bill into service, realizing that if it can send Bill to a proper sleep it can send anyone. Bill finally agrees to try it but Graeme's formula isn't ready and is still too potent - he falls unconscious to the floor within seconds and stays that way for three days.
While Bill is still sleeping, Graeme works on the formula but Rupert and his whole board of directors have already tried, loved, and started producing the "New Improved Snooze". Unfortunately, like Bill, they all fall asleep and Graeme frantically tries to put together the antidote to wake up the sleeping people, before the whole country eventually falls asleep drinking the highly popular Snooze. While he's working, he and Tim argue about how Grame's bungle could potentially ruin them.
As the pair argue, Bill gets up and sleepwalks out the door that Tim left open. When they discover this, Graeme starts after him, but Tim tells him to stay and keep working and he sets off in search of Bill. Bill unceasingly sleepwalks all over England and has several narrow escapes, winding up, at various points, on the roof of a bus, on a construction scaffolding, underwater, on a beach with unexploded landmines, in a forest, and finally in a field of stampeding cattle. The trail of destruction he leaves in his wake allows Tim, who is driving about in an old van, to finally track him down.
Graeme makes the antidote and tries to test it on himself, but he drinks too much Snooze before he can drink the antidote and knocks himself out and starts sleepwalking too, following Bill and Tim's trail. He passes Tim, who is leading the still-sleepwalking Bill back, and Tim has to run after him as well. With difficulty, Tim manages to get the pair of them heading back to the van but when they reach it the engine has died. Tim puts Graeme and Bill's hands on the back of the van and gets in to steer, and in their sleep they push it back to Cricklewood.
Tim gives them both the antidote and they wake but by now a good portion of the country has fallen asleep. Graeme fills a large barrel with a super-concentrated version of his antidote, which they plan to sprinkle in the main water supplies of town so hopefully those who are still awake can wake the others. Unfortunately, as they get to the river, Bill sneezes and lets go of the barrel, letting it roll down a hill and spilling the whole of the super-concentrated contents into London's water supply.
Everyone in the country starts moving, thinking, and speaking at an extreme rate of speed, up to 100 times magnified from normal metabolism. Of course the only way to balance them out again is to feed them Snooze in judicious amounts and the government commandeers Beech Row Products' entire supply of Snooze to accomplish this, costing the company millions of pounds and ruining them. A furious Rupert comes barging into the office again, this time with a gun, intent on getting revenge on the Goodies for what they have done to his company. The trio merely drink some of Graeme's antidote and run away faster than he can follow.
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