The series focuses on the life of wannabe writer Betty Suarez, a plain girl from Queens, New York who is smart, hardworking, and savvy but has a different sense of style. When publishing mogul Bradford Meade puts his son Daniel in charge of his Mode magazine, he hires Betty to be Daniel's new assistant--mostly because he knows that she may be the only woman in Manhattan with whom the younger man won't sleep.
—Jwelch5742