Although the original version of Supermarket Sweep (1993) with Dale Winton was filmed in real supermarkets this new version with him is filmed in a studio designed to look like one.
Former Saturday night live star Jenny McCarthy played a contestant
Some series of Dale Winton's version of Supermarket Sweep, were recorded in a full size supermarket interior set, built in Studio 7 in the Central/Carlton Television studio complex in Lenton Lane, Nottingham, before the successor to Central and Carlton, ITV PLC, deemed the studios surplus to requirements. The former studio complex is now part of The University of Nottingham and is known as 'King's Meadow Campus'. It still maintains one Studio (the vast Studio 7), and this is still rented out to television and film companies, generating income for the University.