Dr. No (Joseph Wiseman) from archive footage says one word of dialogue which is: "No".
Launching on 20th September 2012, the interactive experience began where this television commercial leaves off, according to the publicity. 'Skyfall' (2012) Bond Girl actress Berenice Marlohe invited viewers onto a train before it embarked on a voyage through a spectacular vista of snowy mountains. During the journey, a series of grueling tests lead participants to 'Crack the Case', while protecting its contents from ferocious Bond villains.
The 'Crack the Case' campaign was created by advertising agency Wieden + Kennedy, Amsterdam. This television commercial was directed by award winning Dutch filmmaker Matthijs Van Heijningen Jnr. Full details of the spot were revealed in time for the 20th September 2012 launch.
Official Publicity for Heineken stated: "In addition to exploding conversation across digital, social and owned media platforms, the offline execution of 'Crack the Case' will bring the drama of the virtual experience 'live' to a broader audience across the globe in October. Several markets will host unique Heineken® experiences in iconic locations, inviting members of the public to test their nerve, win exclusive prizes and share in the excitement of the global release of 'Skyfall' [2012]...".
Igniting global excitement and driving mass participation, an exclusive online teaser was released ahead of the campaign launch on 20th September 2012, to a pocket of global Bondsuper fans, "incentivising them to watch the spot once it launches and leaving them wanting more," according to the official publicity.