Cougar energy drink, opened by Roger on the Island, is a callback to a early season episode of the show when Steve got hooked on it after trying some of Hayleys.
Writer Joel Hurwitz was meeting Marshmellow in Las Vegas and when speaking about being a writer on American Dad, The Weeknd's manager exchanged phone numbers due to The Weeknd being a huge fan. The Weeknd and Joel a few days later began texting and figuring out the story and song made by Jorme Taccone's brother Asa.