To create the ground-breaking selfie, Heineken partnered with Earth-imaging innovators, UrtheCast, using its high-resolution satellite camera, Deimos-2, and its ultra-high definition video camera, Iris, mounted on the International Space Station.
Official publicity from Luna Park stated that the project required ''7 weeks of 24/7 work'' where ''7 satellites were installed in 7 shopping malls in 3 major Russian cities'' with ''53 000 #spyfie selfies done'' in total with approximately ''80 #spyfie selfies each hour'' utilizing the resources of ''0 promo personnel''.
Orbiting 350 miles above Earth, the Deimos-2 camera zoomed into the location to capture a spectacular bird's eye view. This aerial view was then boosted via a camera-relay to give a close-up image of each individual guest. Over 200 lucky VIPs, competition winners, partners and members of the media from around the world were then able to post this unique piece of history on social media.
The exclusive Spyfie launch event was captured for over 200 special guests at the Hoover Dam in Nevada, USA in 2015.
Luna Park state that their task was ''to involve Russian consumers in the project through interactive activations in shopping malls, without engaging any promo personnel.''