I never thought I would say this about a Hallmark Christmas movie, but...this one just wasn't Christmas-y enough!! It definitely felt like the movie was written and then the Hallmark execs went back and added in the Christmas elements at the last minute. The plot really could have worked any time of year.
In addition to that, I just didn't find the movie that interesting and had trouble following who each character was working for (the foundation? the charity? the PR firm?) and what his or her position there was. Also, I figured out the "twist" in the first 5 minutes. I'm usually a fan of Candace Cameron's Christmas movies, so this one was a disappointment for me.