Back in July, when every cinema around the country was shut, Sue Maslin took a leap: she committed to a three month marketing and P&a campaign for feature documentary Brazen Hussies.
Today the film distributed via Maslin’s Film Art Media stands at $103,000 at the box office.
Directed by Catherine Dwyer and produced by Philippa Campey and Andrea Foxworthy, Brazen Hussies follows the Women’s Liberation Movement in Australia, piecing together archival footage, photographs, memorabilia and personal accounts from activists.
Reaching this point theatrically has been the result of a platform release, driven by a 11-woman team, and founded on grassroots campaigning, targeted publicity (led by Nicole Hurren) and strong word-of-mouth.
It’s the kind of campaign Maslin argues has been almost impossible for years, given the dominance of Hollywood blockbusters and a mindset that opening weekend is everything.
Designed in consultation with Sasha Close and Kylie Pascoe, the...
Today the film distributed via Maslin’s Film Art Media stands at $103,000 at the box office.
Directed by Catherine Dwyer and produced by Philippa Campey and Andrea Foxworthy, Brazen Hussies follows the Women’s Liberation Movement in Australia, piecing together archival footage, photographs, memorabilia and personal accounts from activists.
Reaching this point theatrically has been the result of a platform release, driven by a 11-woman team, and founded on grassroots campaigning, targeted publicity (led by Nicole Hurren) and strong word-of-mouth.
It’s the kind of campaign Maslin argues has been almost impossible for years, given the dominance of Hollywood blockbusters and a mindset that opening weekend is everything.
Designed in consultation with Sasha Close and Kylie Pascoe, the...
- 12/3/2020
- by Jackie Keast
- IF.com.au
Queer Christmas rom-com Happiest Season helped to breathe some needed new life into the Aussie box office over the weekend, though most exhibitors continue to eagerly hang out for end-of-year releases Wonder Woman 1984 and The Dry.
Directed by Clea DuVall, Happiest Season follows Abby (Kristen Stewart), who plans to propose to girlfriend Harper (Mackenzie Davis) over Christmas with her family. Little does Abby realise, Harper is not out to her parents.
The Sony title, which also stars Alison Brie, Dan Levy and Audrey Plaza, opened at number one, collecting $553,424 from 247 screens.
Close behind was WB’s Tenet, which despite being its 14th frame, continues to have life thanks to Victorian cinemagoers. The Christopher Nolan film notched $529,279 from 145 screens, 3 per cent up on last week. Overall, the thriller now sits north of $10.3 million.
The opening performance Universal’s neo-Western Let Him Go, which stars Kevin Costner and Diane Lane as two...
Directed by Clea DuVall, Happiest Season follows Abby (Kristen Stewart), who plans to propose to girlfriend Harper (Mackenzie Davis) over Christmas with her family. Little does Abby realise, Harper is not out to her parents.
The Sony title, which also stars Alison Brie, Dan Levy and Audrey Plaza, opened at number one, collecting $553,424 from 247 screens.
Close behind was WB’s Tenet, which despite being its 14th frame, continues to have life thanks to Victorian cinemagoers. The Christopher Nolan film notched $529,279 from 145 screens, 3 per cent up on last week. Overall, the thriller now sits north of $10.3 million.
The opening performance Universal’s neo-Western Let Him Go, which stars Kevin Costner and Diane Lane as two...
- 11/30/2020
- by Jackie Keast
- IF.com.au
Victorian cinemagoers have propelled Christopher Nolan’s Tenet back to the top of the local box office, with exhibitors in the state further encouraged by loosening of capacity restrictions from today.
The Warner Bros. title, now 13 weeks in release Australia-wide, brought in $512,954 from 139 screens, advancing to $13.5 million.
IMAX Melbourne reopened last Thursday with back-to-back screenings of the thriller, with Nolan having recorded an exclusive message for the cinema.
It is one of just 13 sites in the world to screen it on IMAX 1570 film; the majority of Tenet was shot with IMAX 15 perforation 70mm (1570) film cameras.
“All upcoming sessions of Tenet are largely sold out and we will be releasing more tickets this week to accommodate demand,” IMAX Melbourne Gm Richard Morrison tells If.
Tenet‘s result meant Australia was once again the second highest performing market for the film last weekend after the US. Globally, the title has now reached $US356 million.
The Warner Bros. title, now 13 weeks in release Australia-wide, brought in $512,954 from 139 screens, advancing to $13.5 million.
IMAX Melbourne reopened last Thursday with back-to-back screenings of the thriller, with Nolan having recorded an exclusive message for the cinema.
It is one of just 13 sites in the world to screen it on IMAX 1570 film; the majority of Tenet was shot with IMAX 15 perforation 70mm (1570) film cameras.
“All upcoming sessions of Tenet are largely sold out and we will be releasing more tickets this week to accommodate demand,” IMAX Melbourne Gm Richard Morrison tells If.
Tenet‘s result meant Australia was once again the second highest performing market for the film last weekend after the US. Globally, the title has now reached $US356 million.
- 11/23/2020
- by Jackie Keast
- IF.com.au
*Competition Is Now Closed*
If has 10 double passes to give away to director Catherine Dwyer’s documentary Brazen Hussies, courtesy of Film Art Media.
Nominated for the Aacta Award for Best Documentary, Brazen Hussies reveals a revolutionary chapter in Australian history, the Women’s Liberation Movement (1965-1975).
The film interweaves freshly uncovered archival footage, personal photographs, memorabilia and lively personal accounts from activists. It shows us how a daring and diverse group of women joined forces to defy the status quo, demand equality and create profound social change-contributing to one of the greatest social movements of the 20th Century.
To win, email jkeast@if.com.au with your name and postal address. Brazen Hussies is in cinemas now. Check where it is screening in your state here.
The post Win a double pass to ‘Brazen Hussies’ appeared first on If Magazine.
If has 10 double passes to give away to director Catherine Dwyer’s documentary Brazen Hussies, courtesy of Film Art Media.
Nominated for the Aacta Award for Best Documentary, Brazen Hussies reveals a revolutionary chapter in Australian history, the Women’s Liberation Movement (1965-1975).
The film interweaves freshly uncovered archival footage, personal photographs, memorabilia and lively personal accounts from activists. It shows us how a daring and diverse group of women joined forces to defy the status quo, demand equality and create profound social change-contributing to one of the greatest social movements of the 20th Century.
To win, email jkeast@if.com.au with your name and postal address. Brazen Hussies is in cinemas now. Check where it is screening in your state here.
The post Win a double pass to ‘Brazen Hussies’ appeared first on If Magazine.
- 11/16/2020
- by The IF Team
- IF.com.au
Universal/Blumhouse’s comedy horror Freaky may have opened on top of the box office last weekend, but reopened cinemas in Victoria saw Warner Bros.’ Tenet only a step behind.
Directed and co-written by Christopher Landon, Freaky is a play on Freaky Friday that sees a high school student unintentionally switch bodies with a serial killer.
Starring Vince Vaughn and Kathryn Newton, the film has received positive reviews, boasting a 85 per cent approval rating on Rotten Tomatoes. Locally it posted $586,260 from some 266 screens, while global takings stand at $USD5.6 million.
Yet perhaps the most notable performer of the weekend was Christopher Nolan’s Tenet, which jumped a whopping 496 per cent on the previous frame to ring up $578,999 from 149 screens; the largest screen average of the week.
That revival is attributable to Victorian cinemas, which were able to reopen last week after five months of lockdown.
Such a boost for the...
Directed and co-written by Christopher Landon, Freaky is a play on Freaky Friday that sees a high school student unintentionally switch bodies with a serial killer.
Starring Vince Vaughn and Kathryn Newton, the film has received positive reviews, boasting a 85 per cent approval rating on Rotten Tomatoes. Locally it posted $586,260 from some 266 screens, while global takings stand at $USD5.6 million.
Yet perhaps the most notable performer of the weekend was Christopher Nolan’s Tenet, which jumped a whopping 496 per cent on the previous frame to ring up $578,999 from 149 screens; the largest screen average of the week.
That revival is attributable to Victorian cinemas, which were able to reopen last week after five months of lockdown.
Such a boost for the...
- 11/16/2020
- by Jackie Keast
- IF.com.au
Brazen Hussies reveals a revolutionary chapter in Australian history, the Women’s Liberation Movement (1965-1975). Directed by Catherine Dwyer, the Aacta nominated documentary interweaves freshly uncovered archival footage, personal photographs, memorabilia and lively personal accounts from activists. It shows us how a daring and diverse group of women joined forces to defy the status quo, demand equality and create profound social change-contributing to one of the greatest social movements of the 20th Century. Find out where to watch the film in your state.
The post ‘Brazen Hussies’ (Trailer #2) appeared first on If Magazine.
The post ‘Brazen Hussies’ (Trailer #2) appeared first on If Magazine.
- 11/12/2020
- by The IF Team
- IF.com.au
Brazen Hussies is a lively and funny documentary that reveals a revolutionary chapter in Australian history, the Women’s Liberation Movement (1965 -1975). Brazen Hussies shows us how a daring and diverse group of women joined forces to defy the status quo, demand equality and create profound social change – contributing to one of the greatest social movements of the 20th Century. Over five years in the making, Brazen Hussies reveals how the changes demanded by these women 50 years ago, have paved the way for where feminism finds itself today. While the landscape, breadth and diversity of feminism is vastly different today – without this movement and the changes it achieved, we wouldn’t be where we are now. Recording and celebrating this important history, the film offers a valuable opportunity to reassess and discuss where we are at as a society, what gains have been made, what is at risk and where we are headed.
- 11/11/2020
- by The IF Team
- IF.com.au
Amid a dearth of new major releases, exhibitors are pleased with the staying power of Roadshow Films’ Rams, which held onto the top spot at the box office over its second weekend, as well as Rialto’s Honest Thief and R & R Films’ Never Too Late.
The only major opener for the weekend was Studiocanal’s Radioactive, bowing in third on a middling $178,416 from 180 screens with previews.
Directed by Marjane Satrapi, the drama stars Rosamund Pike as Nobel Prize winner Marie Curie as she tries to explain to the world previously unknown radioactive elements. It soon becomes evident that her work could lead to applications in medicine that could save thousands of lives, or applications in warfare that could destroy them by the billions.
Premiering as the Closing Night Gala at last year’s Toronto International Film Festival, Radioactive has gone straight-to-streaming in other major markets such as the US and UK given the pandemic.
The only major opener for the weekend was Studiocanal’s Radioactive, bowing in third on a middling $178,416 from 180 screens with previews.
Directed by Marjane Satrapi, the drama stars Rosamund Pike as Nobel Prize winner Marie Curie as she tries to explain to the world previously unknown radioactive elements. It soon becomes evident that her work could lead to applications in medicine that could save thousands of lives, or applications in warfare that could destroy them by the billions.
Premiering as the Closing Night Gala at last year’s Toronto International Film Festival, Radioactive has gone straight-to-streaming in other major markets such as the US and UK given the pandemic.
- 11/9/2020
- by Jackie Keast
- IF.com.au
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