Fabrizio Salini, who prior to running Rai held top posts at Sky, Fox International Channels, and Discovery Italy, is leaving his post as managing director of the Italian pubcaster — which is the country’s top-rated TV service — at the end of his three-year mandate. During this stint he led Rai through the pandemic, boosted its Rai Play streaming platform which now has 17 million subs (albeit non-paying ones) and oversaw the smashing victory of Italian rock band Maneskin at this year’s Eurovision Song Contest. Salini spoke to Variety about Rai’s role in Italy’s rapidly changing TV landscape. Excerpts.
Having transitioned from commercial TV to public service at Rai’s the top management level, what’s your main takeaway?
I’ve acquired a more big picture outlook. One that goes beyond product and content. Inevitably as a public service you have to look beyond that to things such as...
Having transitioned from commercial TV to public service at Rai’s the top management level, what’s your main takeaway?
I’ve acquired a more big picture outlook. One that goes beyond product and content. Inevitably as a public service you have to look beyond that to things such as...
- 7/21/2021
- by Nick Vivarelli
- Variety Film + TV
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