Fri, Mar 17, 2017
The most widely accepted payment card on the planet, but Raja Rajamannar the company's global CMO, says it's NOT a credit card company but a technology company. In a world with more payment options than ever, Marketing Media Money looks at how Mastercard's marketing muscle delivers 'Priceless' opportunities to keep it on top.
Fri, Apr 28, 2017
Football is a huge money spinner, thanks in part to sponsorship. Manchester City Football Club is changing the sponsorship model and finds out what a company like global recruiter Hays gets out of the partnership. As Carolin Roth discovers, it's more than just splashing a logo on the players' shirts.
Fri, May 26, 2017
Once promoted as the beer that "refreshes the parts other beers cannot reach", Heineken now wants to refresh new markets with the launch of 0.0% - an alcohol free version. As volumes for beer continue to shrink, Carolin Roth talks to global CCO Jan Derck van Karnebeek about marketing the brand in a highly competitive beverage industry.
Fri, Dec 15, 2017
GSK Consumer Healthcare - the name behind billion dollar global brands such as Sensodyne Toothpaste and Nicorette nicotine replacement. These days, as much technology goes into the marketing of these products, as the products themselves as Carolin Roth finds out when she meets CEO, Brian McNamara.
Thu, Feb 15, 2018
At this year's World Economic Forum in Davos it seemed there were more marketers in the mountains than ever before. But why were they there and what were they talking about? On this Marketing Media Money CNBC's Karen Tso speaks to Worldwide Chairman and CEO at Ogilvy and Mather, and European CEO at Edelman, Carol Potter.
Thu, Mar 29, 2018
With 2018 marking the first full Formula One season in a post-Bernie Ecclestone era, how is marketing helping the motorsport's new owners reverse the decline in fans and TV viewers around the world? As the new season gets underway, Marketing Media Money speaks to those at the very top of Grand Prix motorsport.