Family, Legacy, and Bourbon with Wright Thompson
- Podcast Episode
- 2021
- 57m
What can bourbon teach about legacy, nostalgia, and consumer trends? Pappy Van Winkle is some of the most coveted bourbon in the world, but it took three generations of labor and loss to rea... Read allWhat can bourbon teach about legacy, nostalgia, and consumer trends? Pappy Van Winkle is some of the most coveted bourbon in the world, but it took three generations of labor and loss to reach this pinnacle. Author Wright Thompson spent years with the third generation Van Winkle,... Read allWhat can bourbon teach about legacy, nostalgia, and consumer trends? Pappy Van Winkle is some of the most coveted bourbon in the world, but it took three generations of labor and loss to reach this pinnacle. Author Wright Thompson spent years with the third generation Van Winkle, who brought the family business back from the brink, studying the careful craftsmanship a... Read all