I gave this film a 10/10 only to offset the ridiculously low votes which currently have it at 2.1. In all honesty, it's closer to a 6 or 7/10. The low ratings were obviously submitted by people who don't like the 'found footage' sub-genre to begin with, so their opinions are completely biased the moment they see that it's mostly shot with a hand-held camcorder.
As another reviewer stated, the film doesn't break any new ground, but it's quite effective for what it is. The acting is very competent, the story interesting (though a bit predictable), and the overall atmosphere is quite creepy. While it doesn't establish anything new beyond what we have seen in the Paranormal Activity franchise, if you're a fan of these types of movies, you will definitely come away satisfied.
And no, I am not associated with the filmmakers in any manner whatsoever.