On the occasion of the 45th Venice Biennale in 1993, the artistic director, Achille Bonito Oliva, commissioned a television commercial with the aim of improving the institution's image in a period of low international recognition. So, he decided to collaborate with renown international video artists Nam June Paik, Paul Garrin and Marco Giusti to create 21 short video commercials of 30-second each. There are all reunited in this 11-minute short.