On October 14th, 2012, Felix Baumgartner stepped out of a capsule on the edge of space, and, as he fell to earth, momentarily in a supersonic spin, the world watched and collectively held its breath. Traveling faster than a bullet, he was the first human to break the speed of sound in freefall, but his jump also heralded a new chapter in the history of the web. The worlds biggest and most powerful internet servers strained to breaking point to satisfy the demand of an unprecedented number of online viewers.It was a paradigm shift in understanding newer, younger audiences, a sonic boom that shook up global sport and the web itself.