The soft and fluffy world of the hit cookery competition show The Great British Bake Off is coming to East Africa.
Kenyan production company Showstopper Media has signed a deal with BBC Studios for local format rights to Bake Off, marking the BBC's first format deal in East Africa.
The deal was announced at the Miptv market, which runs through Thursday in Cannes.
Showstopper, co-owned by Daniel Prior and Kiran Jethwa, has successfully adapted such hit reality formats as Food Unwrapped and Dragon's Den for the East African market.
The Kenyan version of Bake Off will be sponsored by the local food ...
Kenyan production company Showstopper Media has signed a deal with BBC Studios for local format rights to Bake Off, marking the BBC's first format deal in East Africa.
The deal was announced at the Miptv market, which runs through Thursday in Cannes.
Showstopper, co-owned by Daniel Prior and Kiran Jethwa, has successfully adapted such hit reality formats as Food Unwrapped and Dragon's Den for the East African market.
The Kenyan version of Bake Off will be sponsored by the local food ...
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