Sat, Apr 9, 2005
How do you know which message captures a target group and how do you shape the text after that? How can you learn how to analyze advertising and other direct messages? Why do you need to do it? The program also addresses loaded words and targeted expressions with the gender perspective in mind. Copywriter Anna Qvennerstedt and advertising analyst Anders Björkvall are the guests of the program.
Sat, Apr 16, 2005
How do you know which genre a book belongs to and which are the characteristics that show it? What separates a classic from a cult novel or a generation novel? We also look at classic books that are used as a basis for new scripts in the film world. Guests are the former book publisher Jessika Gedin and film reviewer Ronny Svensson.
Mon, May 2, 2005
Why is humor one of the most effective ways to get people to listen to what you have to say? What should you think about whether to give a speech or a lecture? What happens if you get lost in your script and where do you hold your hands? How important is body language and pauses really? Comedian/actress Ulla Skoog and one of Sweden's most hired lecturers, Anders Wiman, are guest of the program.
Sat, May 28, 2005
What is a conversation exactly? Linguist Martin Melin talks about how to get the word in a conversation. Are there rules for how to start and end a talk? And how do you do if you want to change the topic in the middle? Journalist Stina Lundberg also comes to the studio and talks about what separates a conversation from an interview and gives tips on her best introductory questions.
Sat, Jun 11, 2005
What components must a drama contain to catch and keep an audience? What is a protagonist and an antagonist and what is the difference? Why is for example a hospital environment the perfect dramatic arena for a TV-series? How important is the dialogue? Screenwriter Johann Zollitsch and actor Malin Cederbladh visits the program.