Swiss alpine farm boy Ursli loves mountain life, however poor his family is, but when his father looses the annual cheese production on the perilous mountain way to sneaky mayor Armon's shop, they get in bad debt and his mother must go work in the city. Armon's s spoiled-rotten brat son Roman, who helped steal the floating cheese, looks down on penniless Ursli, but is constantly outsmarted in the Graubünden village school. As Ursli's father can't pay off his debt, Roman meanly demands kid goat Tiny, Ursli's prize pet, unfit for the shop. As first spring month March arrives, the boys are to be assigned cow bells to proudly carry in the Chalandamarz parade, and Ursli counted on the new big one his blacksmith uncle made as a birthday present, but due to debt Roman can confiscate that too. Ursli's luck turns however as adversity strikes.
—KGF Vissers