Schizophrenia.
The Mido watch company still exists today in 2024. Georges Schaeren, an experienced and ingenious Swiss watchmaker, founded MIDO G. Schaeren & Co. on 11 November 1918. From the start, the name MIDO - from Spanish «Yo mido» (i.e. «I measure») - became synonymous with technical innovation and timeless designs. His Aquadura cork sealed crown invented in 1930 was indeed truly waterproof, a rarity in its day.