Dick Cavett was even more fazed a year later, when his guest, the publisher of Today's Health Magazine Jerome I. Rodale, died in the middle of a taping. The episode was big news, but it never aired.
Playboy invited a distinguished group of liberal senators, J. William Fulbright, Jacob Javits, and Frank Church, to contribute articles to the magazine. They wrote on such issues as the need for gun control, lowering the voting age, and revisiting American foreign policy.
Playboy sympathetically portrayed the swelling Sixties drug culture as another vehicle for self-exploration. They advocated for the decriminalization of marijuana and the loosening of drug restrictions of all kinds.
The country's top business magazines started to take notice of Playboy's budding empire as Business Week, Generation: The Magazine of Young Businessmen and Barron's all ran flattering articles on its dramatic growth.
Hef wanted the aircraft painted black because "it epitomized elegance, the kind of elegance once associated with a limousine."