The song's music video was directed by Samuel Bayer. It recreates the assassination of John F. Kennedy with Manson as President Kennedy, McGowan as Jacqueline Kennedy, and the other members of the band as Secret Service agents; it also features Manson on a cross. Manson explained that it was intended as a tribute to men like Kennedy and Jesus who "died at the hands of mankind's unquenchable thirst for violence."
—Peter-Patrick76 (peter-patrick@mail.com)