Just before announcing the premiere of the video, Rammstein's website left this quote regarding the song: "the shark not only has teeth - he's got tears as well. But since it lives in the briny deep, no one sees them. A shame. After all, this cartilaginous fish is one of the oldest of the world's many misunderstood creatures. A bit more sympathy couldn't hurt!"
"Haifisch" reached number 33 on the German singles chart, but left the chart the following week.
It was the first Rammstein video from Liebe ist für alle da not to be premiered on the adult site Visit-X.
"Haifisch" made its live debut, as most of Rammstein's songs, during fan exclusive concerts held in Berlin in October 2009.