Photo: 'If Not Now, When?'/Vertical Entertainment Women have learned to not expect much when seeing themselves portrayed on screen. We are the romantic partners, a funny, dorky contrast to the gorgeous main character, or maybe (if we’re lucky) the sinful antagonist with a tragic backstory. With modern storytelling comes modern solutions: the stick-thin white protagonists with a quirky charm, girls with dreams that smash through that glass ceiling, girls who are good at science! And math! They’re still written by men, however, and they still represent a minuscule portion of women who watch these movies. It’s a new standard for women to measure up to, shrouded under a thinly-veiled cry of feminism for all. Related article: Must-Watch: ‘Sylvie’s Love’ is the Very Soul of Music Related article: Kerby Jean-Raymond: The Black Activist Who’s Breaking Boundaries in the Fashion World ‘If Not Now, When?...
- 2/4/2021
- by Jordyn McEvoy
- Hollywood Insider - Substance & Meaningful Entertainment
Early January is rarely a time for exciting new releases, although this year is slightly different, as the Oscar window has shifted and streaming services offer up their awards contenders. This week, “Herself” and “Pieces of a Woman” make their way from limited theatrical runs to Amazon and Netflix, respectively. And over at Film Movement, Latvian foreign language submission “Blizzard of Souls” kicks off a weekly series of movies competing for the international feature Oscar.
Otherwise, the release calendar reflects the usual January doldrums, made all the more tepid by the lack of schlock horror movies and YA romantic weepies. It won’t surprise many to learn that theatrical releases are slim, although those willing to risk it can watch “CSI” veteran Gary Dourdan play an American war hero tasked with rescuing his pregnant wife from terrorists. By all reports, you don’t need to see this one to guess how it goes.
Otherwise, the release calendar reflects the usual January doldrums, made all the more tepid by the lack of schlock horror movies and YA romantic weepies. It won’t surprise many to learn that theatrical releases are slim, although those willing to risk it can watch “CSI” veteran Gary Dourdan play an American war hero tasked with rescuing his pregnant wife from terrorists. By all reports, you don’t need to see this one to guess how it goes.
- 1/8/2021
- by Peter Debruge
- Variety Film + TV
The drama “If Not Now, When?” owes more to “Waiting to Exhale” than to the women-centric films of Tyler Perry. That’s a good thing, as well as intentional on the part of its first-time feature directors, actors Meagan Good and Tamara Bass. In Perry’s lessons in female fortitude and resilience — a successful brand of melodrama, or melotrauma — the heroine often tangles with a violent, even malevolent love interest. In this engaging debut, Good and Bass and their appealing ensemble aim for something gentler and truer to the ins and outs of day-to-day, year-to-year, joy-and-heartbreak sisterhood.
Releasing on demand and digital Jan. 8, “If Not Now, When?” offers a portrait of longtime, somewhat frayed friendships. It’s not groundbreaking but, written by Bass, the movie serves as a fine reminder of the pleasures of a female-focused story with the stuff of adulthood at its core. The characters are a little more grown-up,...
Releasing on demand and digital Jan. 8, “If Not Now, When?” offers a portrait of longtime, somewhat frayed friendships. It’s not groundbreaking but, written by Bass, the movie serves as a fine reminder of the pleasures of a female-focused story with the stuff of adulthood at its core. The characters are a little more grown-up,...
- 1/6/2021
- by Lisa Kennedy
- Variety Film + TV
"What is it that you want? Dreams or desires?" "I've put family before my dream... I want both." Vertical Ent. has released the official trailer for an indie drama titled If Not Now, When?, made by two talented actresses jumping into filmmaking co-directing their first feature film. Tamara Bass and Meagan Good both directed the film, from a screenplay by Tamara Bass, and both also star in it as well. Four friends, who met in high school and are bonded by an event, are suddenly forced back together when one of them suffers a crisis. Also starring Meagan Holder, Mekia Cox, Lexi Underwood, and Niles Fitch. "For us, this film represents more than just a chance Black actresses to play lead roles, side by side; it represents a shift in storytelling. If we can break through the barriers of only being seen in a particular light, we believe we have...
- 12/4/2020
- by Alex Billington
- firstshowing.net
Exclusive: Vertical Entertainment has picked up the North American rights to the If Not Now, When?, an ensemble drama co-directed by Meagan Good and Tamara Bass. The pic is slated for a day-and-date release on January 8.
Written by Bass, the film follows four friends, who met in high school and are bonded by an event, are suddenly forced back together when one of them suffers a crisis.
Good and Bass produced the drama and also co-star alongside Meagan Holder (Fox’s Pitch), Mekia Cox (ABC’s The Rookie), Niles Fitch (NBC’s This Is Us), Lexi Underwood (Hulu’s Little Fires Everywhere), Edwin Hodge (Six), and Kyle Schmid (Six).
“Making this film was a true labor of love,” Good and Bass expressed. “We set out to do something that most people felt we couldn’t do and the result is a film with a lot of heart and our love letter to our sisterhood.
Written by Bass, the film follows four friends, who met in high school and are bonded by an event, are suddenly forced back together when one of them suffers a crisis.
Good and Bass produced the drama and also co-star alongside Meagan Holder (Fox’s Pitch), Mekia Cox (ABC’s The Rookie), Niles Fitch (NBC’s This Is Us), Lexi Underwood (Hulu’s Little Fires Everywhere), Edwin Hodge (Six), and Kyle Schmid (Six).
“Making this film was a true labor of love,” Good and Bass expressed. “We set out to do something that most people felt we couldn’t do and the result is a film with a lot of heart and our love letter to our sisterhood.
- 10/29/2020
- by Amanda N'Duka
- Deadline Film + TV
Stepping into the director’s chair gave Meagan Good a new perspective on her acting career.
The Think Like a Man star finished directing her first film last month (now submitted to Sundance), because, as the title states, If Not Now, When?
She was set to act in the project about "four women and sisterhood and the struggles that women go through that never really gets showcased on screen," but the director fell through. Still wanting to "make this happen," Good stepped up as co-director and co-producer along with her friend of 21 years, writer and co-star ...
The Think Like a Man star finished directing her first film last month (now submitted to Sundance), because, as the title states, If Not Now, When?
She was set to act in the project about "four women and sisterhood and the struggles that women go through that never really gets showcased on screen," but the director fell through. Still wanting to "make this happen," Good stepped up as co-director and co-producer along with her friend of 21 years, writer and co-star ...
- 9/21/2018
- The Hollywood Reporter - Film + TV
Stepping into the director’s chair gave Meagan Good a new perspective on her acting career.
The Think Like a Man star finished directing her first film last month (now submitted to Sundance), because, as the title states, If Not Now, When?
She was set to act in the project about "four women and sisterhood and the struggles that women go through that never really gets showcased on screen," but the director fell through. Still wanting to "make this happen," Good stepped up as co-director and co-producer along with her friend of 21 years, writer and co-star ...
The Think Like a Man star finished directing her first film last month (now submitted to Sundance), because, as the title states, If Not Now, When?
She was set to act in the project about "four women and sisterhood and the struggles that women go through that never really gets showcased on screen," but the director fell through. Still wanting to "make this happen," Good stepped up as co-director and co-producer along with her friend of 21 years, writer and co-star ...
- 9/21/2018
- The Hollywood Reporter - Movie News
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