Oh, "Air," the movie that's not really a movie, but a sneaky marketing strategy to promote the Air Jordan brand and Michael Jordan himself. Even when he's not the main character, he's still the star of the show. It's like a long, drawn-out ad that tries to trick you into thinking you're watching an actual movie. I mean, I've seen more subtle product placements in a sitcom.
Sure, it offers some tips and tricks on marketing and communications, but let's not pretend it's anything other than a marketing campaign disguised as a film. It's a good long ad, an ok short marketing and communications course, or an acceptable content marketing. It's like when a friend tells you they're throwing a party, but really they just want you to come and help them move. Sneaky, sneaky.
And let's not forget the capitalist taste of the film. It's all about being the best and wealthiest, which is supposed to be the key to eternal success and fame. I mean, come on, give me a break. Can't we just enjoy a movie without being bombarded with the idea that we need to be rich and famous to be happy?
All in all, "Air" is a clever attempt to cash in on Michael Jordan's popularity and promote the Air Jordan brand. But if you're not a fan of American basketball or the history of Nike, it might not be your cup of tea. It's a bit like a Big Mac, sure, it might taste good, but you know it's not really good for you.
Sure, it offers some tips and tricks on marketing and communications, but let's not pretend it's anything other than a marketing campaign disguised as a film. It's a good long ad, an ok short marketing and communications course, or an acceptable content marketing. It's like when a friend tells you they're throwing a party, but really they just want you to come and help them move. Sneaky, sneaky.
And let's not forget the capitalist taste of the film. It's all about being the best and wealthiest, which is supposed to be the key to eternal success and fame. I mean, come on, give me a break. Can't we just enjoy a movie without being bombarded with the idea that we need to be rich and famous to be happy?
All in all, "Air" is a clever attempt to cash in on Michael Jordan's popularity and promote the Air Jordan brand. But if you're not a fan of American basketball or the history of Nike, it might not be your cup of tea. It's a bit like a Big Mac, sure, it might taste good, but you know it's not really good for you.
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