Canada will be the next self-sustaining movie market, Lategan Media Group President Stephen Lategan has predicted, which would mean a proportionate share of North America’s $10.5 billion box office for domestic films. “This will happen by applying the strategies that created self-sustaining film markets like those in the United States and India,” he said, “Canada has proven to have production resources equal or better to those locales and can duplicate their success.” According to Lategan, the "gold standard" set by Hollywood is that the marketing budget should be equal to that of the production budget. Because of the accessibility of films through an ever greater number of venues (Netflix, DVD, pay-perview), there is a larger demand for such entertainment. But the demand for individual films is still driven by the marketing of their theatrical release through billboards, TV spots, theatrical trailers and print ads. Based on past...
- 1/6/2013
- by Indiewire
- Indiewire
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