During the inaugural invitation-only Nab Show Senior Leadership Summit in Las Vegas, it was revealed that the majority of media leaders remain optimistic about the future of linear television despite the changing landscape of how audiences consume television.
A SmithGeiger survey of media leaders from across the broadcasting, entertainment, finance and tech sectors saw the strength in content creation with the recent success of the Roseanne revival. All the while, station group heads found the survey encouraging as it showed local TV as a number one source of news across all key 18-54 demos despite the current “fake news” landscape.
SmithGeiger President & Co-Founder Seth Geiger and Nicole Bergen, Founder & Chief Researcher of SmithGeiger’s Elevate shared viewer survey results during their “Future of the Industry” presentation. The survey found that 57% of 79 leaders surveyed report being generally optimistic about the media industry overall. When it comes to local news, 53% of those...
A SmithGeiger survey of media leaders from across the broadcasting, entertainment, finance and tech sectors saw the strength in content creation with the recent success of the Roseanne revival. All the while, station group heads found the survey encouraging as it showed local TV as a number one source of news across all key 18-54 demos despite the current “fake news” landscape.
SmithGeiger President & Co-Founder Seth Geiger and Nicole Bergen, Founder & Chief Researcher of SmithGeiger’s Elevate shared viewer survey results during their “Future of the Industry” presentation. The survey found that 57% of 79 leaders surveyed report being generally optimistic about the media industry overall. When it comes to local news, 53% of those...
- 4/9/2018
- by Dino-Ray Ramos
- Deadline Film + TV
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