Snap announced today that it laid off 20 percent of its staff in a restructure intended to cut costs and save the Snapchat parent’s plunging stock price. Beyond the headcount reduction of about 1,280 employees, one of the key casualties here are Snap-funded originals. Snap will no longer invest in new original programming, although the ones announced in May will still air as planned starting this fall.
What are/were Snap Originals? Developed with and paid for by Snapchat but produced by third-party production companies, there are more than 150 of them, including “Addison Rae Goes Home” starring influencer Addison Rae, Meme Mom” starring influencer NicoleTV, and “Coming Out,” in which LGBTQ+ influencer Manny Mua hosts a show that reflects the coming out journey for six young people. It also featured shows hosted by pro basketball player Stephen Curry and Olympic gymnast Simone Biles.
Shot in vertical orientation and made for swift consumption,...
What are/were Snap Originals? Developed with and paid for by Snapchat but produced by third-party production companies, there are more than 150 of them, including “Addison Rae Goes Home” starring influencer Addison Rae, Meme Mom” starring influencer NicoleTV, and “Coming Out,” in which LGBTQ+ influencer Manny Mua hosts a show that reflects the coming out journey for six young people. It also featured shows hosted by pro basketball player Stephen Curry and Olympic gymnast Simone Biles.
Shot in vertical orientation and made for swift consumption,...
- 8/31/2022
- by Tony Maglio
- Indiewire
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