WARNING - SPOILERS :-)
This ~20 minute film records the progress of a series of energy transfers between familiar objects (kinetic, thermal, electrical, chemical). It will be familiar to anyone who has seen the Honda 'Cog' advert except that that sequence used mainly kinetic energy transfers. (Apparently the advert is 'inspired by' the film but not based on it).
It's amusing but not jaw-droppingly attention-grabbing to anyone who's already seen 'Cog'. Unfortunately it's rather repetitive and slow by comparison with 'Cog', but it was first and had a zero budget instead of Cog's 6 million pound one.
I still like 'The Way things go' though as it does have very nice touches (rocket powered and arrested burning car tyres!)and is probably the most entropic cross between 'Mousetrap' and toppling rows of dominos imaginable.
This ~20 minute film records the progress of a series of energy transfers between familiar objects (kinetic, thermal, electrical, chemical). It will be familiar to anyone who has seen the Honda 'Cog' advert except that that sequence used mainly kinetic energy transfers. (Apparently the advert is 'inspired by' the film but not based on it).
It's amusing but not jaw-droppingly attention-grabbing to anyone who's already seen 'Cog'. Unfortunately it's rather repetitive and slow by comparison with 'Cog', but it was first and had a zero budget instead of Cog's 6 million pound one.
I still like 'The Way things go' though as it does have very nice touches (rocket powered and arrested burning car tyres!)and is probably the most entropic cross between 'Mousetrap' and toppling rows of dominos imaginable.