To me kitsch in movies is more than a question of bad taste. Kitsch is emotional in the worst possible way: it reconciles with things which should cause anger. If kitsch occurs in a movie without a huge disclaimer saying "hello, I know this is kitsch" it easily spoils the whole thing for me. "Im Juli" often crosses the line to kitsch and it reconciles people with their lives - 'it makes you leaving the cinema with a smile on your lips', that is what I heard (and read here) many times. And it did that to me as well, what a terrible thing to happen! So, if you are in need of some reconciliation with the world or whatever it is you are living in dis-concord with, give this a try (success not guaranteed however).