The filmmakers try to paint the influence of the Mondovis and Robert Parker as a travesty on par with the German occupation of France and the reign of Fascism. But they never find a victim in this film. We hear wine makers, critics and distributors bemoan that while the wine industry grows it becomes increasingly homogeneous. But the film never makes a case that this has resulted in the loss of any good wine or exploitation of any person or culture other than naive Wine Spectator readers with lots of cash. If they want to pay hundreds of dollars for a dull wine, so be it.
If this were a film about the diamond trade, where the DeBeers corporation's market domination results in human suffering, the muckraking style might have been appropriate. But as it is it just comes off as anti-American, anti-modernization and anti-capitalist. Had the filmmakers been around in the 1870s they most likely would have protested the grafting of American vines in the effort to save French wine.
If this were a film about the diamond trade, where the DeBeers corporation's market domination results in human suffering, the muckraking style might have been appropriate. But as it is it just comes off as anti-American, anti-modernization and anti-capitalist. Had the filmmakers been around in the 1870s they most likely would have protested the grafting of American vines in the effort to save French wine.