If you will notice, all the beer that is served and drunk during the whole 97 minutes of the movie is Venezuela's POLAR beer. As I understand it, POLAR already had a very good 'beach head' in the South Florida import beer market and did want to make 'POLAR' an option nationally. The campaign did have some success, although it was a bit expensive and could not not compete against all the financial backing the three main imports (from Holland, Mexico and Germany, if memory serves,) had at the time. By the time the movie was filmed, POLAR had changed from 12-oz paper-labeled bottles to 12-oz pyro-labeled (fire-etched) bottles. They had also introduced 8-oz 'Pony' aluminum cans
Review of Miami Blues
