This is yet another classic from William Castle, the king of the gimmicks. The gimmick used for this film, often compared with "Psycho", was the idea of a "Fright Break" during which the viewer has 30 seconds to determine if they want to see the 'terrifying' conclusion to the film. When released in theaters initially, there was a separate section that patrons could go to during the "Fright Break". Gimmicks aside this is a very well crafted, often goofy, and quite effective little thriller. The murders, acting, and storyline are all over the top and everyone in the movie puts on quite an effective performance. Standing out in her role as Emily is Jean Arliss. It seems that Emily is quite disturbed as the movie opens with an alarming murder sequence. The story goes downhill from there and, just when you think you have all of the answers, the film changes the questions! The ending is very shocking for first time viewers and yet this is the kind of film that also gets more and more entertaining with each additional viewing. Highly recommended for horror fans, even though it's often compared with "Psycho" I feel that the film stands out on it's own and it's ending is actually more effective than Hitchcock's. Watch this movie, you won't regret it!
