Bringing together all things that make run the much maligned global economy, Logorama is comprised of satirical characters, every single one representative of a well known brand and, of course, borrowing some of its traits / values. Making fun, intelligently none the less, of what we have come to recognize as (social) values is always a public draw, as you might imagine. Also having a moral to story is a plus, and it's probably what makes this movie so good and so appreciated.
What needs to be said is that the authors of this short film are French, I don't know how much they have come in contact with American Society, but their depiction of it is very accurate, even if at times hyperbolic. The script is constructed as that of a box office hit, complete with a villain (Ronald McDonald), tough cops (Michelin characters that make you think, image wise, of donuts eating police officers), and is somewhat chaotic, but I see it as an irony to the recipe of block busters grossing billions of $. The ending to the film - the earthquake followed by the "apocalypse of petrol" - make it seem like a very intuitive prediction (the film was made in 2009) of what has happened this year (Haiti + Balkan Petroleum). With the characters being profit motivated, walking clichés, violent and blood thirsty, the aftermath - destruction, disasters - is easy to anticipate, although sad.
And what the story amounts to, a Noah's Arch type of apocalypse, is very well put into perspective by the zoom-out end: we're just a dot in the Milky Way Galaxy.. Insert Registered mark logo here, of course..
When it's all said and done, the movie is well made, accessible to all ages and a great run of humorous inter-texts.
Calin Radulescu @ Shorts Up Romania, June 2010
What needs to be said is that the authors of this short film are French, I don't know how much they have come in contact with American Society, but their depiction of it is very accurate, even if at times hyperbolic. The script is constructed as that of a box office hit, complete with a villain (Ronald McDonald), tough cops (Michelin characters that make you think, image wise, of donuts eating police officers), and is somewhat chaotic, but I see it as an irony to the recipe of block busters grossing billions of $. The ending to the film - the earthquake followed by the "apocalypse of petrol" - make it seem like a very intuitive prediction (the film was made in 2009) of what has happened this year (Haiti + Balkan Petroleum). With the characters being profit motivated, walking clichés, violent and blood thirsty, the aftermath - destruction, disasters - is easy to anticipate, although sad.
And what the story amounts to, a Noah's Arch type of apocalypse, is very well put into perspective by the zoom-out end: we're just a dot in the Milky Way Galaxy.. Insert Registered mark logo here, of course..
When it's all said and done, the movie is well made, accessible to all ages and a great run of humorous inter-texts.
Calin Radulescu @ Shorts Up Romania, June 2010