The entire promotional campaign of AISHA revolved around only one character alone and the film also does the same. It's a Sonam Kapoor show all the way where she luckily gets ample support from her supporting cast too. AISHA is rich in glamour, has a certain class of its own and has also got some breezing romantic elements to offer to the younger generation. So Sonam is here to make another impression on the viewers with her fresh charm and elegant style which is clearly visible throughout the movie till its last frame.
But unfortunately, the news is not entirely positive as the compliments given above are strictly meant for the movie before its intermission. Revolving around the story of a funky, fashionable girl who loves to be a match-maker for her friends, AISHA surely manages to impress the audience in its first hour with some good sequences and fine performances. But post interval, it simply starts walking on the same old decayed path of realizing your actual love and then apologizing for the same. Though the movie is not too long in its duration but still it drags a lot in its second hour and has got nothing new in the name of content to sustain the impact generated by its initial reels.
Actually the fact is that AISHA heavily relies on its treatment and therefore comes out as only a partially good product as far as its story content is concerned. Any avid moviegoer can easily predict the complete film and its climax, after just watching the first 10 minutes of the movie. Moreover post intermission it loses the pace and one seriously misses all those witty or comic relief moments which are in fact the highlight of the movie in totality. In other words if the makers would had given more stress on its content than on its styling, the film could have been a milestone in the career of Sonam Kapoor.
Based on Jane Austen's novel EMMA, and also inspired from "CLUELESS" (1995), the movie has all the colours in the right tone, but the real problem is that the colours are not many. As the movie reaches its end, the characters become lifeless and monotonous, which don't allow them to emotionally connect with their viewers. So, one doesn't really feel overjoyed as Aisha finds her true love in the end. Moreover, the climax sequence of entering the wrong marriage venue seems to be just pushed in without any purpose. Actually the movie should have ended right there, but the director deliberately inserts another love proposal scene which is not enjoyable at all towards the end.
On a brighter note AISHA has a refreshing first half and that's because of some brilliant performances by its supporting cast which mostly has debutants making their presence felt.
Both Ira Dubey and Amrita Puri as Sonam's fast friends are really a treat to watch. They straight away catch your attention right from their first scene and excel. Especially Amrita Puri who indeed has got the talent to be explored in the right way. Cyrus Sahukar as the dumb rich boy is not loud this time and impresses. Arunoday Singh also leaves a mark with his frank appearance. Anand Tiwari as a middle class boy is lovable but Lisa Haydon as the foreign returned only stands in her scenes without any expression.
Taking about the main lead, there is good news for the fans of Sonam Kapoor, since the girl is there in her full form and style. Along with her acting skills she strongly showcases her fashion sense with her great outfits and make-up. Sonam easily carries the whole film on her shoulders and once again proves that she is undoubtedly among the most talented young girls in the tinsel town. She has always managed to do full justice to her roles in the past but for some reasons all her films till date are only partially good and same is the case with AISHA. I really hope in the near future she hits the bull's eye with a bang.
However for the fans of Abhay Deol, AISHA may not give them any reason to celebrate as the thinking actor is not present here in his full spirits. Abhay underplays his role well but in absence of a well written character he fails to make the kind of impact he usually does. Still, I loved his silence and one liner dialogues delivered in his own unique manner.
AISHA may work for the younger audience due to its elegant production value, eye catching costume designing and Mills & Boon kind of romantic theme. But for the smaller centers, it doesn't have the required merit to make it big. Director Rajshree Ojha has strictly made the movie keeping in mind the cities and multiplexes only. It has some good numbers composed by Amit Trivedi as "Suno Aisha" and "Gal Mitthi Mitthi Bol". But I couldn't understand why a fine party song "Gal Mitthi Mitthi Bol" was saved to be used in the end credits only. In all, AISHA has a refreshing first half but with a not so impressive second, I was only satisfied partially. Yet, for the romantic movies fans, I would like to rate it better than Sonam's last "I HATE LUV STORYZ", but still its quite shallow.
But unfortunately, the news is not entirely positive as the compliments given above are strictly meant for the movie before its intermission. Revolving around the story of a funky, fashionable girl who loves to be a match-maker for her friends, AISHA surely manages to impress the audience in its first hour with some good sequences and fine performances. But post interval, it simply starts walking on the same old decayed path of realizing your actual love and then apologizing for the same. Though the movie is not too long in its duration but still it drags a lot in its second hour and has got nothing new in the name of content to sustain the impact generated by its initial reels.
Actually the fact is that AISHA heavily relies on its treatment and therefore comes out as only a partially good product as far as its story content is concerned. Any avid moviegoer can easily predict the complete film and its climax, after just watching the first 10 minutes of the movie. Moreover post intermission it loses the pace and one seriously misses all those witty or comic relief moments which are in fact the highlight of the movie in totality. In other words if the makers would had given more stress on its content than on its styling, the film could have been a milestone in the career of Sonam Kapoor.
Based on Jane Austen's novel EMMA, and also inspired from "CLUELESS" (1995), the movie has all the colours in the right tone, but the real problem is that the colours are not many. As the movie reaches its end, the characters become lifeless and monotonous, which don't allow them to emotionally connect with their viewers. So, one doesn't really feel overjoyed as Aisha finds her true love in the end. Moreover, the climax sequence of entering the wrong marriage venue seems to be just pushed in without any purpose. Actually the movie should have ended right there, but the director deliberately inserts another love proposal scene which is not enjoyable at all towards the end.
On a brighter note AISHA has a refreshing first half and that's because of some brilliant performances by its supporting cast which mostly has debutants making their presence felt.
Both Ira Dubey and Amrita Puri as Sonam's fast friends are really a treat to watch. They straight away catch your attention right from their first scene and excel. Especially Amrita Puri who indeed has got the talent to be explored in the right way. Cyrus Sahukar as the dumb rich boy is not loud this time and impresses. Arunoday Singh also leaves a mark with his frank appearance. Anand Tiwari as a middle class boy is lovable but Lisa Haydon as the foreign returned only stands in her scenes without any expression.
Taking about the main lead, there is good news for the fans of Sonam Kapoor, since the girl is there in her full form and style. Along with her acting skills she strongly showcases her fashion sense with her great outfits and make-up. Sonam easily carries the whole film on her shoulders and once again proves that she is undoubtedly among the most talented young girls in the tinsel town. She has always managed to do full justice to her roles in the past but for some reasons all her films till date are only partially good and same is the case with AISHA. I really hope in the near future she hits the bull's eye with a bang.
However for the fans of Abhay Deol, AISHA may not give them any reason to celebrate as the thinking actor is not present here in his full spirits. Abhay underplays his role well but in absence of a well written character he fails to make the kind of impact he usually does. Still, I loved his silence and one liner dialogues delivered in his own unique manner.
AISHA may work for the younger audience due to its elegant production value, eye catching costume designing and Mills & Boon kind of romantic theme. But for the smaller centers, it doesn't have the required merit to make it big. Director Rajshree Ojha has strictly made the movie keeping in mind the cities and multiplexes only. It has some good numbers composed by Amit Trivedi as "Suno Aisha" and "Gal Mitthi Mitthi Bol". But I couldn't understand why a fine party song "Gal Mitthi Mitthi Bol" was saved to be used in the end credits only. In all, AISHA has a refreshing first half but with a not so impressive second, I was only satisfied partially. Yet, for the romantic movies fans, I would like to rate it better than Sonam's last "I HATE LUV STORYZ", but still its quite shallow.