Movie is about four people living in Mumbai who in some way or another affect each others life. Yasmin - a newly married Muslim immigrant comes to Mumbai with her husband. She makes home videos for sending it back to her family. She later finds out her husband is having an affair and commits suicide. Arun - a painter starts leaving in Yasmin's apartment and finds the home videos made by her. He gets inspired and paints a master piece. Shai - an NRI investment banker comes to Mumbai to explore her hobby of photography. She has a crush on Arun and finds ways to get closer to him. She also uses the Dhobi ghat as theme for her photography. Munna - a Muslim clothes washer. He has a crush on Shai and helps her in her photography project.
OK, now that the cat is out of the bag. Everyone knows how bad the movie fair at the box office. But, very few know the story behind the story of Dhobi Ghat.
Dhobi Ghat was the outcome of desperation of the director to cope up
status insecurities with mega star hubby. She had scribbled this story after summarizing few mumbai related movies and then assessed the psychology of the movie goers.
It was felt that the time is right to give movie goers something that is not glamorous.
So, the script was hastily made ready in order to cash the opportunity. It was first assessed with family & relatives. It was decided to follow the proved strategy of first releasing in Canada.
Releasing it is Canada for screening was a great advertising gimmick. People like to see well known film stars in person. So, the response at the Canada screening was real good.
Then, advertising was started at Movie Theaters in Indian metro cities. It is best to put money in advertising which is more effective and for most relevant audience.
However, Aamir had this feeling from the start that this might not 'click' with the audience. So, the expenses made for further advertising were with due economical consideration.
It was decided from the very start that the film model will hold; majority of fresh faces, a little known face from a hit movie and of course our well known mega star.
With all this the film got bombed. It was a great experience for the director. It was like a training people undergo upon first recruitment.
Applause for the strategist!! Movie is a definite no-no!
OK, now that the cat is out of the bag. Everyone knows how bad the movie fair at the box office. But, very few know the story behind the story of Dhobi Ghat.
Dhobi Ghat was the outcome of desperation of the director to cope up
status insecurities with mega star hubby. She had scribbled this story after summarizing few mumbai related movies and then assessed the psychology of the movie goers.
It was felt that the time is right to give movie goers something that is not glamorous.
So, the script was hastily made ready in order to cash the opportunity. It was first assessed with family & relatives. It was decided to follow the proved strategy of first releasing in Canada.
Releasing it is Canada for screening was a great advertising gimmick. People like to see well known film stars in person. So, the response at the Canada screening was real good.
Then, advertising was started at Movie Theaters in Indian metro cities. It is best to put money in advertising which is more effective and for most relevant audience.
However, Aamir had this feeling from the start that this might not 'click' with the audience. So, the expenses made for further advertising were with due economical consideration.
It was decided from the very start that the film model will hold; majority of fresh faces, a little known face from a hit movie and of course our well known mega star.
With all this the film got bombed. It was a great experience for the director. It was like a training people undergo upon first recruitment.
Applause for the strategist!! Movie is a definite no-no!